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- **Revenue decline driven by Google transition**: Marketing revenue down 43% YoY due to AFD sunset, while Product segment grew 8% YoY.
- **AI and international expansion**: Launched Vanish for private AI chat and expanded CouponFollow to Germany and France.
- **Marketing recovery expected**: Transition to RSOC complete, but near-term volatility anticipated; Bing partnership being leveraged.
- **Financial stability**: $54.6 million cash balance; cost control measures reduced expenses 4% YoY.
- **Key risk**: Ongoing dispute over $1.5 million in invalid traffic with potential legal action.


**【CEO Summary Section】**
- Q3 revenue was $61.6 million, down 31% YoY, driven by a 43% YoY decline in the Marketing segment due to Google's AFD sunset. Product segment revenue grew 8% YoY to $22.5 million.
- Sessions increased 23% YoY, with Startpage, MapQuest, and CouponFollow contributing to growth. New AI-powered product, Vanish, launched to offer private AI chat access.
- Marketing transition to Google's RSOC product is complete, but near-term volatility expected. CouponFollow expanded internationally with German and French sites.
- Focus on direct user acquisition and AI-driven product development to reduce third-party dependency.

**【CFO Financial Commentary】**
- Adjusted gross profit was $36.1 million (down 4% YoY), with Product segment profit at $21.2 million (up 6% YoY). Adjusted EBITDA was $9.9 million (down 4% YoY).
- AFD contributed minimal Q3 gross profit ($1.5 million), with full transition to RSOC completed. Operating expenses decreased 4% YoY to $26.2 million.
- Cash balance of $54.6 million; net leverage 4.1x. No Q4 guidance provided, but expects marketing stabilization in 2026.

**【Q&A Highlights】**
- **Microsoft/Bing Partnership**: Shifting marketing efforts to Bing as performance improves, with potential to capitalize on Bing's market share gains.
- **AI Strategy**: Launching Vanish for private AI chat and exploring AI-driven agents in verticals. Working with OpenAI, Anthropic, and others to integrate AI into products.
- **Traffic Quality**: Pursuing reimbursement for $1.5 million in invalid traffic from a partner, with legal action possible.


System1, Inc. (SST) Q3 2025 Earnings Call Transcript

- **Products Segment Strength**: 34% YoY revenue growth ($24M) driven by CouponFollow, Startpage, and MapQuest, with 54% of segment profit. Products valued at a discount to company enterprise value.
- **Marketing Volatility**: 29% YoY decline in O&amp;O marketing due to Google RSOC transition, but partner marketing up 29% sequentially. No guidance due to uncertainty.
- **Agentic Coding Impact**: 82,000 automated campaigns launched, modernizing legacy platforms. Exploring M&amp;A opportunities for platform modernization.
- **Liquidity &amp; Costs**: $36.6M cash, 5% OpEx decline expected in H2. Net leverage 4x with $270M term loan.

**【CEO Summary Section】**
- Q2 2025 revenue was $78 million, with adjusted EBITDA of $11.7 million (18% YoY growth). Products segment revenue grew 34% YoY to $24 million, driven by CouponFollow, Startpage, and MapQuest. Marketing segment revenue declined 29% YoY to $54 million due to Google Partner Network volatility. Agentic coding initiatives are modernizing legacy platforms, with 82,000 automated campaigns launched in Q2.
- Products: CouponFollow sessions up 40% YoY, Startpage users up 30% YoY, MapQuest B2B mapping revenue growing. Products generate 54% of segment profit, valued at a discount to the company's current enterprise value.
- Challenges: Google's RSOC product transition causing O&amp;O marketing volatility, but partner marketing business (220 active partners) shows sequential growth in average revenue per partner (+29%).

**【CFO Financial Commentary】**
- New segment reporting: Marketing (Owned &amp; Operated + Partner Network) and Products. Products KPIs: sessions and revenue per session. Marketing KPIs: TAC (traffic acquisition costs) and RTAC (return on TAC). Q2 operating expenses net of add-backs were $29.3 million, with plans for 5% OpEx decline in H2. Unrestricted cash increased to $36.6 million, term loan debt at $270 million, net leverage 4x.
- Products segment profit up 34% YoY, marketing segment profit down 17% YoY due to O&amp;O declines. No Q3 or full-year guidance due to Google volatility.

**【Q&A Key Highlights】**
- **Product KPIs**: Focus on sessions and revenue per session for CouponFollow, MapQuest, and Startpage. Products are low OpEx, high-margin, and cash generative.
- **Google Volatility**: RSOC product transition causing O&amp;O marketing volatility, but partner marketing business shows sequential growth. Expect stabilization in Q3/Q4.
- **M&A Strategy**: Target legacy platforms for Agentic coding modernization. Access to capital for deals expected as business momentum builds.
- **SEO &amp; AI Impact**: Products in couponing, mapping, and search are less susceptible to AI displacement. Exploring API integrations with Agentic browsers.
- **Lapping Election Impact**: Political ad spending decline expected to lower TAC costs, benefiting O&amp;O marketing margins in H2.

System1 (SST)-7 Aug 25-2025 Q2 Earnings call transcript

- **Revenue Growth**: 33% YoY increase in adjusted gross profit to $41.5M
- **Product Momentum**: 51% YoY owned product revenue growth, 160% YoY CouponFollow sessions
- **AI Productivity**: 3-5x faster product development, business leaders building tools independently
- **Financial Strength**: $12.1M EBITDA, 7th straight quarter of OpEx decline
- **Risk Management**: 34% YoY marketing decline offset by 53% margin expansion in owned products

**【CEO Key Highlights】**
- Q1 2025 Revenue: $75M (33% YoY increase in adjusted gross profit to $41.5M)
- Owned & Operated Products Growth: 51% YoY, driven by CouponFollow (+160% sessions), Startpage (+11% sessions), MapQuest (+30% sessions)
- AI & Agentic Coding Impact: 3-5x productivity gains in product development, enabling faster execution and cost reduction
- Risk: 34% YoY decline in marketing-driven revenue due to Google's AFD policy shift

**【CFO Financial Breakdown】**
- Adjusted EBITDA: $12.1M (vs. $0.4M YoY), 7th consecutive quarter of OpEx decline
- Owned & Operated Products Margin: 53% YoY growth in revenue less ad spend ($21M)
- Network Revenue: $16.6M (+37% YoY), benefiting from invalid traffic adjustments
- Liquidity: $43.9M cash on hand, $275M term loan debt

**【Q&A Key Takeaways】**
- **Google Policy Resilience**: No material impact from AFD opt-out yet; RSOC adoption offsets volatility
- **International Expansion**: 30% of O&O revenue from intl markets, 41K+ campaigns launched Q1
- **AI Advantage**: Business leaders now building tools (e.g., contract forms) without engineering support
- **Tariff Insulation**: Health/finance verticals show no tariff impact; auto exposure minimal
- **Competitive Position**: Startpage gains share as search privacy demand grows

System1 (SST)-6 May 25-2025 Q1 Earnings call transcript

- **Key disclosures upfront**: Clear reminders about the risks of forward-looking statements and the use of non-GAAP metrics.
- **Transparency on financial approach**: Emphasis on balanced reporting with both GAAP and adjusted metrics.
- **Accessibility for investors**: Immediate availability of the call recording for those unable to attend live.

**【Opening Remarks】**
- **Forward-looking statements disclaimer**: Management emphasized that all forward-looking statements are subject to risks and uncertainties, including those outlined in the 2024 Form 10-K.
- **Non-GAAP financial measures**: The discussion will include adjusted EBITDA and adjusted gross profit, which should be considered alongside GAAP measures for a comprehensive view of financial performance.
- **Recording availability**: A replay of the call will be accessible on the Investor Relations website shortly after the conclusion of the call.

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