Global Blue Group Holding AG was incorporated in Switzerland on March 16, 2018. The company is a strategic technology and payment partner for merchants, empowering them to capture the structural growth of international travelers (i.e. "international shoppers ") shopping overseas through multiple long-term macroeconomic tailwinds. The company established the concept of third-party serviced duty-free shopping (TFS) in Sweden in 1980 and has become a global leader (based on its share in the TFS sector) and a pioneer in TFS technology. The company is also a leading provider of value-added payment solutions, including dynamic currency conversion. 

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