BFH
Bread Financial·NYSE
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5.33 / 10
Netural
Analyst consensus is bearish, with 60% Sell, 20% Strong Buy and 20% Neutral; weighted rating sits at 2.84. Conversely, fund flow is good (7.82) showing positive small/medium inflows but overall negative trend. The mix suggests caution despite capital support.
Fund Flow Rating
Analyst RatingSell
Wall Street Opinions
Sell
Strong Buy
20%
Buy
0%
Hold
0%
Sell
60%
Strong Sell
0%
Date2026-01-30
InstitutionMorgan Stanley
Times predicted2
Historical Win Rate0.0%
What is the market sentiment for BFH?
- BFH holds a Bearish analyst rating, with 60% of experts assigning a Sell grade. Factoring in net Outflows from order flow data, the comprehensive Sentiment Score stands at 5.33/10 (Netural).
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