BBW
Build-A-BearยทNYSE
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BBW Profile
Build-A-Bear Workshop, Inc.
The operator and franchiser of Build-A-Bear workshop stores that offers custom stuffed animals
415 South 18th St., St. Louis, Missouri 63103
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Build-A-Bear Workshop, Inc., a Delaware company founded in 1997, is mainly engaged in providing a "make your own plush toy" retail entertainment experience. The company offers a broad and coordinated selection of merchandise, including more than 30 different styles of taxidermy and a wide variety of plush animal toys for clothing, shoes and accessories, as well as toys and accessories from other brands. The company conducts market research and builds brand awareness for its products in its business areas through the National Multimedia Fair Marketing Program, whose main customers are children and their parents. The company's growth strategy is to increase the company's productivity storage base and expand the international brand effect of Build-A-Bear Workshop.
