VRA
Vera Bradley·NASDAQ
--
--(--)
Market Open: --
--
--(--)
Pre-Market: --
VRA Profile
Vera Bradley, Inc.
A leading designer of women’s handbags, luggage and other travel items, fashion and home accessories, and unique gifts
Textiles, Clothing and Luxury Goods
11/15/1982
10/21/2010
NASDAQ Stock Exchange
1,725
01-31
Common stock
12420 Stonebridge Road, Roanoke, Indiana 46783
--
Vera Bradley, Inc., an Indiana corporation, was incorporated on June 23, 2010 to restructure Vera Bradley Designs, Inc. (incorporated in Indiana on November 15, 1982). On October 3, 2010, shareholders of Vera Bradley Designs exchanged their Class A voting common shares and Class B non-voting common shares for Vera Bradley's Class A voting shares and Class B non-voting common shares at a ratio of 1:1. Vera Bradley is a leading designer, manufacturer, marketer and retailer of fashionable and powerful accessories for women. The company's products include a variety of handbags, accessories and travel and leisure products. For more than 30 years, Vera Bradley has become a true lifestyle brand, attracting a wide range of consumers. The company's brand goal is luxury within reach — inspiring leisure, entertainment and a family-oriented lifestyle. The company's brand positioning emphasizes high-quality, distinctive, dynamic shapes and functional design of its products. The frequent release of new designs helps keep the brand fresh and customers constantly engaged. The Company generates net income from the sale of products through two reporting segments: Direct and Indirect.
