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DRCT

Direct DigitalยทNASDAQ
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DRCT Profile

Direct Digital Holdings, Inc.

An advertising platform that provides data-optimized programmatic solutions

Interactive Media and Services
08/23/2021
02/11/2022
NASDAQ Stock Exchange
79
12-31
Common stock
1177 West Loop South, Suite 1310, Houston, Texas 77027
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Direct Digital Holdings, Inc., was registered as a Delaware corporation on August 23, 2021. The company is an end-to-end, full-service programmatic advertising platform focused on providing advertising technology, data-driven campaign optimization and other solutions to underserved and inefficient markets for digital advertising buyers and sellers. The company enables small and medium-sized customers to leverage programmatic technology to attract potential customers more directly on a one-to-one basis. The company's technology utilizes data to assess where its clients' leads are in the decision-making process and manages activity rhythm and optimization based on data-driven analysis to drive purchasing decisions or encourage action.