BZUN
BaozunยทNASDAQ
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BZUN Profile
Baozun Inc.
The leading brand e-commerce service partner that helps brands execute their e-commerce strategies in China
Information Technology Services
12/17/2013
05/21/2015
NASDAQ Stock Exchange
6,887
12-31
Depository Receipts (Ordinary Shares)
No. 1-9, Lane 510, West Jiangchang Road, Shanghai 200436, China
The Company, its subsidiaries and its variable interest entities (' VIE ') (collectively referred to as the 'Group ') are mainly engaged in the business of providing end-to-end e-commerce solutions to customers, including sales of apparel, home and electronic products, online store design and erection, visual marketing and marketing, online store operation, customer service, warehousing and order distribution, as well as comprehensive brand management such as strategy and strategic positioning, brand and marketing, retail and e-commerce operations, supply chain and logistics and technology empowerment.
Baozun E-commerce Co., Ltd. is a holding company that mainly provides branded e-commerce solutions. The company focuses on providing comprehensive branded e-commerce solutions for its brand partners, including information technology (IT) solutions, online store operations, digital marketing, customer service, and warehousing and fulfillment. According to the different needs of brand partners, the company adopts three business models: distribution model, service fee model and agency sales model. The company provides omni-channel solutions covering official brand stores, online markets such as Tmall, JD.com and PDD, as well as social media channels such as WeChat Mini Programs and Xiaohongshu, as well as emerging live broadcast and short video platforms such as Douyin and Kuaishou.
