BZUN
Baozun·NASDAQ
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BZUN fundamentals
Baozun (BZUN) released its earnings on Mar 25, 2026: revenue was 453.92M (YoY +10.68%), beat estimates; EPS was -1.2933 (YoY -356.19%), missed estimates.
Revenue / YoY
453.92M
+10.68%
EPS / YoY
-1.2933
-356.19%
Report date
Mar 25, 2026
BZUN Earnings Call Summary for Q4,2025
- Q4 Strong Finish: 6% revenue growth, 91% op profit surge, BBM breakeven milestone.
- 2028 Vision: RMB 550M op profit target via BEC margin expansion and BBM scale.
- AI Efficiency: 20% cost reduction in tech, 30% Gap China sales growth.
- Cash Flow Strength: 315% YoY op cash flow growth to RMB 420M.
- 2026 Ambition: Double 2025 op profit, BBM annual breakeven, 50 new stores.
EPS
Actual | 0.0014 | 0.2827 | 0.0529 | 0.4847 | 0.0015 | 0.164 | -0.2063 | -0.0063 | -0.0977 | -0.0627 | -0.1349 | -0.2333 | -0.0684 | -0.0152 | -0.1753 | -0.038 | -0.0512 | -0.0234 | -0.0698 | -0.2835 | -0.1502 | -0.0823 | -0.2598 | -1.2933 | ||||||||||||||||
Forecast | 0.0018 | 0.2163 | 0.1622 | 0.539 | 0.0661 | 0.3359 | -0.057 | 0.0934 | -0.0147 | 0.0701 | 0.0201 | 0.6666 | -0.1055 | -0.0873 | -0.7764 | 0.1169 | -0.0097 | 0.0248 | 0.0655 | 0.1534 | ||||||||||||||||||||
Surprise | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | -22.22% | +30.70% | -67.39% | -10.07% | -97.73% | -51.18% | -261.93% | -106.75% | -564.63% | -189.44% | -771.14% | -135.00% | +35.17% | +82.59% | +77.42% | -132.51% | -427.84% | -194.35% | -206.56% | -284.81% | 0.00% | 0.00% | 0.00% | 0.00% |
Revenue
Actual | -- | -- | -- | -- | -- | -- | -- | -- | -- | -- | -- | -- | -- | -- | -- | -- | 214.81M | 304.22M | 268.58M | 511.74M | 308.24M | 356.59M | 294.46M | 499.35M | 312.78M | 316.67M | 244.70M | 369.98M | 274.81M | 319.86M | 249.71M | 391.62M | 274.08M | 328.91M | 293.04M | 410.12M | 284.39M | 356.22M | 302.80M | 453.92M |
Forecast | -- | -- | -- | -- | -- | -- | -- | -- | -- | -- | -- | -- | -- | -- | -- | -- | 202.81M | 293.89M | 262.19M | 512.80M | 309.19M | 391.18M | 297.75M | 500.60M | 294.01M | 311.12M | 245.45M | 390.07M | 280.02M | 333.06M | 247.66M | 393.49M | 261.74M | 324.23M | 271.39M | 409.78M | -- | -- | -- | -- |
Surprise | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | +5.91% | +3.51% | +2.44% | -0.21% | -0.31% | -8.84% | -1.10% | -0.25% | +6.38% | +1.78% | -0.31% | -5.15% | -1.86% | -3.96% | +0.83% | -0.47% | +4.71% | +1.44% | +7.98% | +0.08% | 0.00% | 0.00% | 0.00% | 0.00% |
Earnings Call
You can ask Aime
What is Baozun's gross profit margin?What is the market's earnings forecast for Baozun next quarter?What does Baozun do and what are its main business segments?What factors drove the changes in Baozun's revenue and profit?What were the key takeaways from Baozun’s earnings call?Did Baozun beat or miss consensus estimates last quarter?What guidance did Baozun's management provide for the next earnings period?What is the revenue and EPS growth rate for Baozun year over year?
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