Symbols

BZUN

Baozun·NASDAQ

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BZUN fundamentals

BZUN Q4 2025 Earnings

Baozun (BZUN) released its earnings on Mar 25, 2026: revenue was 453.92M (YoY +10.68%), beat estimates; EPS was -1.2933 (YoY -356.19%), missed estimates.

Revenue / YoY

453.92M

+10.68%

EPS / YoY

-1.2933

-356.19%

Report date

Mar 25, 2026

BZUN Earnings Call Summary for Q4,2025

Strategic Transformation Success: Q4 2025 revenue up 6% YoY to RMB 3.2 billion, with BBM breakeven for first time.
Profit Growth: Non-GAAP operating profit +91% YoY to RMB 198 million; 2025 operating cash flow tripled to RMB 420 million.
AI Impact: BEC reduced expenses by 20% via AI automation; BBM using AI for merchandising efficiency.
2028 Target: Aim to reach RMB 550 million non-GAAP operating profit, driven by BEC margin expansion and BBM scale growth.
Expansion Plans: BBM to open 50 new Gap stores in 2026; Hunter brand expanding into Tier 2 cities.

Earnings

EPS

Revenue

Revenue & Expenses

BZUN has released its 2025 Q3 earnings report, with revenue of 302.88M, reflecting a YoY change of 3.33%, and net profit of -13.30M, showing a YoY change of -0.12%. The Sankey diagram below clearly presents BZUN's revenue sources and cost distribution.

Key Indicators

Baozun (BZUN) key financial stats and ratios, covering profitability, financial health, and leverage.

Income Statement

Baozun (BZUN)'s revenue and profit trends over recent years, visualized with a waterfall chart to showcase the revenue-to-profit funnel.

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Breakdown

Balance Sheet

Baozun (BZUN)'s asset and liability trends over recent years, visualized with a waterfall chart to illustrate changes in its asset-liability structure.

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Breakdown

Cash Flow

Baozun (BZUN)'s cash flow trends over recent years, visualized with a waterfall chart to illustrate changes in its operating, investing, and financing cash flows.

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