BZUN
Baozun·NASDAQ
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BZUN fundamentals
Baozun (BZUN) released its earnings on Nov 25, 2025: revenue was 302.88M (YoY +3.33%), missed estimates; EPS was -0.1 (YoY +37.50%), missed estimates.
Revenue / YoY
302.88M
+3.33%
EPS / YoY
-0.1
+37.50%
Report date
Nov 25, 2025
BZUN Earnings Call Summary for Q3,2025
- 5% Revenue Growth, Profit Turnaround: Non-GAAP operating loss narrows 87% YoY to RMB 11 million, driven by 620 bps gross margin expansion.
- BEC Services Surge: 6% services revenue growth, Douyin collaborations drive 3M+ followers and #1 GMV ranking for electronics brand.
- BBM Breakthrough: Gap China 20% revenue growth, 56.5% gross margin, 1.2B impressions campaign. 2026 target: Gap breakeven Q4 2025, 11 new stores opened.
- 2026 Priorities: BEC margin expansion via distribution model, BBM brand expansion with new partners, AI/automation efficiency gains.
- Consumer Trends: Premium luxury spending resilient, content-driven e-commerce outperforms traditional EC with ROI-traced marketing.
EPS
Revenue
Revenue & Expenses
BZUN has released its 2025 Q3 earnings report, with revenue of 302.88M, reflecting a YoY change of 3.33%, and net profit of -13.30M, showing a YoY change of -0.12%. The Sankey diagram below clearly presents BZUN's revenue sources and cost distribution.
Key Indicators
Baozun (BZUN) key financial stats and ratios, covering profitability, financial health, and leverage.
Baozun (BZUN)'s revenue and profit trends over recent years, visualized with a waterfall chart to showcase the revenue-to-profit funnel.
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Breakdown
Baozun (BZUN)'s asset and liability trends over recent years, visualized with a waterfall chart to illustrate changes in its asset-liability structure.
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Baozun (BZUN)'s cash flow trends over recent years, visualized with a waterfall chart to illustrate changes in its operating, investing, and financing cash flows.
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Where does Baozun (BZUN) generate its revenue? Explore its key revenue streams and top earning regions.
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Track Baozun (BZUN) Dividend Yield, Payout Ratio & Sustainability Through Its Dividend History
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Dividend Yield
You can ask Aime
What is Baozun's gross profit margin?What guidance did Baozun's management provide for the next earnings period?What is Baozun's latest dividend and current dividend yield?What were the key takeaways from Baozun’s earnings call?What factors drove the changes in Baozun's revenue and profit?What is the revenue and EPS growth rate for Baozun year over year?Did Baozun beat or miss consensus estimates last quarter?What were the key takeaways from Baozun's earnings call?
