Universal Music and Spotify: A New Partnership to Boost Artist Earnings and Innovate Streaming Experience

Universal Music Group (UMG) and Spotify have announced a multi-year agreement that aims to advance the next era of streaming innovation, drive artist-centric principles, and enhance product offerings for consumers. This strategic partnership is set to benefit artists, songwriters, and users alike, as both companies collaborate to create new and evolving offers, new paid subscription tiers, and bundling of music and non-music content.



The new publishing agreement between Spotify and Universal Music Publishing Group (UMPG) establishes a direct license across Spotify's current product portfolio in the U.S. and several other countries. This direct license reinforces a mutually beneficial relationship for songwriters on the platform, ensuring that they are properly rewarded for their work. The agreement also renews the companies' commitment to artist-centric principles, protecting streaming royalties through the platform's fraud detection and enforcement systems.

Under the new agreements, UMG and Spotify will work together to deepen audience experiences, drive further engagement, and amplify the connection between artists, songwriters, and their fans. This collaboration is expected to position the industry for continued subscriber growth and retention, ultimately benefiting both UMG and Spotify, as well as the artists and songwriters they represent.

One top publishing executive told Billboard that this change "sounds like Spotify is raising the white flag" about the so-called "bundling" dispute, which had soured relations between many publishers, writers, and Spotify since it launched last year. The bundling dispute involved Spotify's payments to music publishers and songwriters being cut significantly to account for Spotify bundling in audiobooks as part of its premium tiers. The new agreement with UMPG appears to have improved royalty payments for UMPG songwriters, indicating that the direct license has led to better compensation for songwriters.

In conclusion, the partnership between Universal Music Group and Spotify is poised to bring significant benefits to artists, songwriters, and consumers alike. By collaborating to advance streaming innovation, drive artist-centric principles, and enhance product offerings, UMG and Spotify are set to create a more engaging and rewarding streaming experience for all parties involved.