Strategic Real Estate Gold: Capitalizing on Tech/Logistics Growth Through Cushman & Wakefield’s New Leadership

The global real estate market is undergoing a seismic shift, driven by the twin engines of e-commerce expansion and data center proliferation. Nowhere is this clearer than in the appointment of Kelly Evans as Senior Managing Director of Cushman & Wakefield’s Multi-Market Advisory Solutions team—a move that positions investors to seize underappreciated opportunities at the intersection of technology, logistics, and real estate.

The Strategic Catalyst: Kelly Evans’ Expertise
Evans brings a rare blend of skills to Cushman & Wakefield. With over a decade at CBRE, where she spearheaded global portfolio solutions, she has honed an approach centered on data analytics, collaborative leadership, and multi-market strategy. These competencies are now being deployed to advise clients on high-growth sectors: industrial logistics for e-commerce giants, data center ecosystems for cloud-driven enterprises, and hybrid office spaces that balance remote work with in-person collaboration.

Her role is pivotal because these sectors are not just growing—they are converging. E-commerce’s rise demands scalable logistics infrastructure, while data centers underpin the digital backbone of global commerce. Evans’ ability to integrate proprietary data insights with cross-market expertise allows investors to identify undervalued assets in regions where these trends have yet to fully materialize.

The Investment Case: Where Tech Meets Logistics
Consider the following trends:

1. E-Commerce Logistics Surge: Global e-commerce sales are projected to hit $8.3 trillion by 2025¹, fueling demand for high-tech warehouses and last-mile distribution hubs. Cushman & Wakefield’s multi-market advisory platform can pinpoint underpenetrated regions—such as Southeast Asia or Eastern Europe—where infrastructure gaps present outsized returns.
   

2. Data Center Boom: The shift to cloud computing and AI has created a $96 billion global data center market². Investors can capitalize on underdeveloped markets with low latency needs (e.g., Nordic regions for cooling efficiency) or proximity to tech hubs (e.g., Austin, Texas). Evans’ team’s data-driven approach identifies such opportunities early.

3. Hybrid Office Revival: Companies are rethinking office spaces to blend remote and in-person work. Cushman & Wakefield’s advisory services help clients optimize hybrid models, creating value in urban cores where tech firms cluster but traditional office demand has waned.

Actionable Insights for Deploying Capital
1. Target Industrial Logistics in Emerging Markets: Focus on countries like Indonesia, Vietnam, or Colombia, where e-commerce adoption is soaring but logistics infrastructure lags behind demand.
2. Invest in Data Center Co-Locations: Regions with low energy costs and strong internet penetration (e.g., Portugal, Chile) offer scalability for hyperscalers like Amazon and Google.
3. Acquire Hybrid Office Assets in Tech Clusters: Cities like Austin, Tel Aviv, or Bangalore are magnets for tech talent but lack office spaces designed for hybrid work.

Risk Mitigation: Cushman & Wakefield’s Edge
Evans’ team mitigates risks through three pillars:
- Proprietary Data Analytics: Leveraging Cushman & Wakefield’s $9.4 billion revenue-driven platform (2024) to model market saturation and growth trajectories.
- Multi-Market Synergy: Access to 60+ countries allows diversification while avoiding overexposure to single markets.
- Collaborative Client Solutions: Evans’ prior success at CBRE in cross-border portfolio optimization ensures clients avoid costly missteps.

Conclusion: Act Now or Risk Missing the Next Cycle
The convergence of e-commerce logistics and data-driven infrastructure is no longer a distant future—it is here. Kelly Evans’ appointment signals Cushman & Wakefield’s intent to dominate this space, offering investors a rare combination of strategic insight, global reach, and data precision. Those who act swiftly to deploy capital in underpenetrated markets today will secure outsized gains as these sectors mature.

The window is narrow. The tools are ready. The question is: Will you be on the buying side of this transformation—or left scrambling to catch up?

¹ Statista, 2024.
² Synergy Research, 2024.