Articles

Costco's New Member Test: Can Its Model Work for Budget Shoppers? - Article cover image
Are Bigger IRS Refunds Actually Helping Main Street? - Article cover image
BJ's Pizookie Strategy: A Real-World Test of the "Sweet Spot - Article cover image
Dollar Tree's New Strategy: Selling to the Rich While Keeping the Poor - Article cover image
Southwest's 2026: The Parking Lot Test - Article cover image
Why Parents Are Moving Home: A Common-Sense Look at the Numbers - Article cover image
Can a Dance Party for Moms Turn Into a Real Business? - Article cover image
Testing the Air Fryer Breakfast Hype: A Real Kitchen Test - Article cover image
Does the New "Affordable" Rule Actually Help Workers Pay Their Bills? - Article cover image
The Checked Bag Math Test: Why Airlines Are Winning and You Should Too - Article cover image
PulteGroup's Q4: A Margin Battle in a Cautious Market - Article cover image
Target's Cereal Dye Move: A Smart Shift or Just a PR Stunt? - Article cover image
Target's Cereal Color Change: A Brand Bet or a Costly Hurdle? - Article cover image
Target's Cereal Color Change: What Shoppers Will Actually See - Article cover image
Target's Cereal Color Ban: A Smart Move or a Costly Distraction? - Article cover image
Why New York's Dive Bars Are Getting a Rent Freeze - And What It Really Means for Your Local Spot - Article cover image
Can New York's New Public Bathrooms Actually Work? - Article cover image
Walmart's $100 Million Pay Settlement: A Sign of Friction in the Delivery Machine? - Article cover image
Arcosa's Record Year: A Common-Sense Look at the Numbers and the Barge Sale - Article cover image
Is Teva's Turnaround Real or Just a Stock Run? - Article cover image
Personalis Q4: Testing the MRD Hype - Article cover image
Papa Johns' 300-Closure Plan: A Common-Sense Reset or a Sign the Product Isn't Good Enough? - Article cover image
FedEx's Tariff Refund Promise: A Simple Look at the Real Impact - Article cover image
When a Mortgage Company Sends a Stranger to Your Door: A Common Sense Guide to Occupancy Inspections - Article cover image
Stride's Indiana Enrollment: A Real Growth Engine or Just More Paper? - Article cover image
Block's Big Layoff: Is Jack Dorsey's AI Bet a Genius Move or a Cost-Cutting Gamble? - Article cover image
Arcosa's Turnaround: Is the New Business Really Better? - Article cover image
Main Street Capital: Is the Lending Boom Real or Just Paper? - Article cover image
Software Stocks: Are They a Bargain or a Trap? - Article cover image
Black Rock's "Dirty Pop" Launch: A Smart Move or a Fad? - Article cover image