Ryman Hospitality Properties (RHP): A Dual-Play REIT Poised for a Catalyst-Driven Revaluation

Why RHP’s Unique Asset Mix and Investor Sentiment Signal a Buying Opportunity Ahead of Its REITweek Presentation

Ryman Hospitality Properties (RHP), a leading player in the REIT sector, is positioned to deliver outsized returns as it leverages its dual-play hospitality-entertainment model and benefits from growing institutional confidence. With a median analyst price target of $133, RHP’s current stock price of $98.34 (as of May 17, 2025) presents a compelling entry point ahead of its June 4 REITweek webcast, which could catalyze a revaluation. This article explores why RHP’s strategic advantages, coupled with underappreciated ESG tailwinds, make it a must-watch investment.

The Dual-Play Advantage: Convention Resorts & Entertainment

RHP’s dominance in non-gaming convention hotels is unmatched, with five of the top seven largest properties in the U.S., including the Music City Center in Nashville and the Gaylord Opryland Resort. These assets cater to a $1.2 trillion global events economy, where demand for large-scale conventions is surging post-pandemic. Meanwhile, its 70% stake in Opry Entertainment Group (OEG)—owner of the Grand Ole Opry, Ryman Auditorium, and 10 other venues—positions RHP to capitalize on the entertainment sector’s rebound, particularly in live music and tourism.

The synergy between these two segments creates a diversified revenue stream. While convention hotels benefit from steady corporate demand, OEG’s brands are cultural touchstones, attracting tourists and generating high-margin ticket sales. This dual-play model is underappreciated by the market, which currently values RHP at a 28% discount to its median price target.

Institutional Buying Signals Undervaluation

Smart money is already moving in. According to recent filings, BlackRock increased its RHP stake by 60.8% in early 2025, while Janus Henderson and Hamlín Capital Management also boosted holdings. Insider buying adds further credibility: executives have purchased over $2.5 million in RHP shares since January. This activity suggests institutional conviction that RHP’s valuation will rise as its underappreciated strengths—such as OEG’s growth and convention resort resilience—gain recognition.

The June 4 Webcast: A Catalyst for Re-Rating

On June 4, RHP’s CEO Mark Fioravanti and CFO Jennifer Hutcheson will present at the REITweek Conference. This is a pivotal moment. Analysts will scrutinize RHP’s 2025 earnings trajectory, which includes:
- Convention hotel occupancy rates rebounding to 85% (vs. 2023’s 72%).
- OEG’s revenue growth, with plans to expand its venue portfolio and launch streaming platforms.
- ESG initiatives, such as carbon-neutral certifications for its resorts, aligning with sustainable tourism trends.

A strong presentation could narrow the gap between RHP’s current price and its $133 median target, especially if management highlights untapped synergies between its hotel and entertainment assets.

ESG Tailwinds: Sustainable Tourism as a Growth Multiplier

RHP’s focus on sustainable tourism—evidenced by its $100 million investment in energy-efficient upgrades and partnerships with eco-certification bodies—is a hidden catalyst. As ESG criteria increasingly influence corporate event bookings and travel choices, RHP’s green initiatives could attract premium pricing and long-term contracts. This is a $32 billion opportunity for REITs with strong ESG profiles, yet RHP’s efforts remain underpriced by the market.

Conclusion: Act Now Before the Revaluation

RHP’s $98.34 stock price is a mispricing opportunity. With institutional buying, OEG’s growth runway, and ESG-driven demand, RHP is primed to close its valuation gap. The June 4 REITweek presentation is the catalyst investors have been waiting for.

Buy RHP now, and position yourself to capture the 35% upside to its $133 target. This is a rare chance to invest in a REIT with a dual revenue engine, strong insider support, and a catalyst-driven path to revaluation.

Investment thesis: RHP’s undervalued asset mix, ESG leadership, and upcoming catalysts make it a top pick for 2025. Time is critical—act before the REITweek presentation closes the valuation gap.