Honor's $10 Billion AI Investment: A Global Push with Google

Honor, a leading global provider of smart devices, has announced a significant investment of $10 billion over the next five years in the artificial intelligence (AI) segment. This substantial commitment is part of the company's Alpha Plan, a strategic initiative aimed at transforming Honor into a top AI-powered device company. The Alpha Plan consists of three stages: developing an advanced AI-driven smartphone, expanding the AI ecosystem beyond devices, and unlocking human potential in the age of advanced AI.

The first stage of the Alpha Plan involves the development of an advanced AI-driven smartphone, which will be the key to transforming human-to-device relationships. Honor is working with global partners, such as Google Cloud and Qualcomm Technologies, to push the boundaries of AI technology in the new AI age. The company has already showcased its cutting-edge AI technology, including a GUI-based personal mobile AI agent, during its keynote speech at the Mobile World Congress 2025.

In addition to AI agents, Honor is also focusing on enhancing mobile photography with its new AI-powered imaging technology, AiMAGE. This technology runs on the AI Kernel, the first system to support both device and cloud-based AI models. On-device AI uses a 1.3 billion parameter model to improve image clarity by 50%, while cloud AI runs a larger 12.4 billion parameter model to enhance telephoto shots with more detail. Honor is also working with partners like Google Cloud to add more AI-powered features, such as AI Upscale, which will restore old portraits and be available on the Honor Magic7 series in March, powered by the Snapdragon® 8 Elite Mobile Platform.

Honor's commitment to AI extends beyond smartphones. The company has introduced the first-ever all-ecosystem file-sharing technology, allowing ultra-fast transfers between iOS and Android devices. Additionally, AI Deepfake detection will soon be available on Honor's latest flagship and foldable phones worldwide, adding an extra layer of security.

To fund this ambitious AI endeavor, Honor has pledged to invest more than $10 billion over the next five years. This investment will be allocated across hardware, AI agents, and platform development, with the expected returns including increased market share, enhanced customer satisfaction, new revenue streams, a competitive advantage in the AI industry, and attracting and retaining top talent in the AI field.



Honor's deepening partnership with Google is another significant aspect of its global push. The integration of Google Gemini AI features into Honor's upcoming smartphones, such as the HONOR Magic7 Pro and PORSCHE DESIGN HONOR Magic7 RSR, marks a major step in bringing advanced AI to users worldwide. This collaboration will ensure that future Honor devices continue to benefit from Google's latest AI advancements, fostering a comprehensive AI ecosystem that enhances productivity, creativity, and daily convenience while upholding Honor's unwavering commitment to privacy and security.

In conclusion, Honor's $10 billion AI investment and deepening partnership with Google are strategic moves that position the company at the forefront of the global AI revolution. By allocating resources across hardware, AI agents, and platform development, and leveraging Google's advanced AI technology, Honor aims to drive innovation, enhance its competitive position, and create value for its customers and shareholders. As the AI revolution continues to reshape the device industry, Honor is committed to embracing this exciting future and unlocking human potential through advanced AI capabilities.