HK Asia Holdings Adopts Bitcoin Strategy, Becomes First in Greater China

HK Asia Holdings, soon to be renamed Moon Inc., has made a significant move by becoming the first publicly traded company in Greater China to adopt a Bitcoin treasury strategy. The company's new CEO, John Riggins, announced this shift during a discussion hosted by Allen Helm. Riggins, a long-time Bitcoin advocate with extensive experience in China and Southeast Asia, highlighted that the decision was driven by both long-term conviction and a favorable regulatory environment in Hong Kong. The company has spent months consulting with regulators, public market investors, and local partners to ensure a smooth transition.

Originally focused on SIM cards and prepaid tech products, HK Asia Holdings is now integrating Bitcoin into its business model. The company plans to offer Bitcoin-related products through its retail footprint, including ATMs and prepaid Bitcoin products. The first steps in this transition included the acquisition of 8.88 BTC during a post-acquisition period, followed by another 10 BTC purchase once the leadership transition was finalized, bringing its total holdings to 18.88 BTC, valued at over $1.7 million at the time of the announcement. Further accumulation is planned, but it will proceed in accordance with Hong Kong’s regulatory guidance.

Riggins emphasized that the strategic intent behind adopting Bitcoin goes beyond speculation. He framed Bitcoin as a hedge against macro uncertainty, a tool for long-term resilience, and a bridge to emerging global financial infrastructure. He also noted that corporate boards in the region are beginning to engage more seriously with the idea, pointing to precedents set by companies like MetaPlanet in Japan and Strategy in the U.S. While Asia’s corporate Bitcoin adoption is still in its early stages, interest is growing rapidly. Riggins highlighted South Korea, Thailand, Malaysia, and Indonesia as markets with clear potential to follow suit. Much of the movement is happening quietly behind the scenes, especially in China, where institutional stakeholders and state-connected investors are actively monitoring U.S. policy shifts and corporate adoption trends.

Riggins mentioned that he is receiving an increasing number of messages from government officials and institutional investors seeking inside information about Bitcoin adoption trends. Although no formal public moves have been announced by Chinese state entities, Riggins believes that Bitcoin is already being held indirectly through government-affiliated organizations, including state-connected investment arms. He suggested that these holdings may be more significant than publicly known. With the U.S. moving toward a strategic Bitcoin reserve, Riggins sees China closely watching—and potentially following—if global policy momentum continues to shift.

Looking ahead, Moon Inc. plans to expand its Bitcoin holdings within Hong Kong’s regulatory framework and serve as a model for other Asian companies exploring similar strategies. The company will co-host Bitcoin Asia this August in Hong Kong, positioning itself as a regional trailblazer and helping catalyze broader corporate adoption across Asia. This move by HK Asia Holdings marks a significant milestone in the adoption of Bitcoin by corporations in Greater China, setting a precedent for other companies in the region to follow suit.