Disney Universal Sue Midjourney Over AI Copyright Infringement

Disney and Universal have initiated legal action against Midjourney, an artificial intelligence firm, alleging copyright infringement related to its AI-powered image generator. The lawsuit, filed in Los Angeles, accuses Midjourney of using copyrighted characters from various franchises to train its large language model and distributing images of these characters without permission. This marks the first instance of major movie studios entering the legal fray surrounding AI and copyright issues.

Among the works allegedly copied without authorization are characters from Disney’s Star Wars, Marvel, The Lion King, and The Simpsons, as well as Universal’s Boss Baby and Shrek franchises. The complaint states that users can subscribe to Midjourney’s image service and prompt it to create images of copyrighted works, which can then be downloaded and used. Disney argues that by using these copyrighted works and distributing images that blatantly incorporate and copy famous characters without investing in their creation, Midjourney is acting as a "copyright free-rider and a bottomless pit of plagiarism."

The lawsuit also claims that Midjourney uses the copyrighted characters to market and promote its image service. Disney alleges that it attempted to resolve the situation with Midjourney before taking legal action by asking the firm to adopt technical measures to prevent the generation of copyrighted works. However, Midjourney reportedly chose to release and promote even newer versions of its image service and teased its soon-to-be-released commercial AI video service. Disney further alleges that Midjourney already has technological measures in place to prevent the distribution and public display of violent and nudity-related images, which could be used to prevent the copying of its works.

Disney and Universal have requested a preliminary injunction to stop Midjourney from offering its image and video-generation service without measures to prevent users from creating images of copyrighted works. This legal action is part of a broader debate surrounding copyright and AI, with several high-profile lawsuits already underway. Other entertainment companies and publishers have expressed concerns about AI-generated content, leading to legal battles with AI firms. Disney, while generally cautious about AI, has acknowledged the potential of the technology when used responsibly. The company's senior executive vice president and chief legal and compliance officer, Horacio Gutierrez, stated that while Disney is optimistic about AI's creative potential, it remains firm against piracy, regardless of the technology used.

This lawsuit is significant as it sets a precedent for future legal actions against AI developers. It underscores the importance of protecting intellectual property in the age of AI and highlights the need for AI platforms to respect copyright laws. The outcome of this case, along with other ongoing legal battles, will shape the future of AI and its integration into creative industries. For now, users of Midjourney and other AI services can continue to utilize these tools, but the legal landscape surrounding AI-generated content is evolving rapidly.