Dine Brands Raises Applebee's Comp Sales Outlook to 1%-3%, Accelerates Dual Brand Expansion

Dine Brands Global raised its Applebee's comparable sales outlook to 1%-3% for Q2 2025, citing momentum from March. CEO John W. Peyton attributed the progress to a commitment to its 3-Point Plan, which focuses on menu innovation, marketing, and operational improvements. The company also accelerated its dual brand expansion.

Dine Brands Global Inc. (DIN) has raised its sales outlook for Applebee's comparable sales for the second quarter of 2025, projecting a range of 1% to 3% growth. This upward revision is a reflection of the momentum the company carried from the previous quarter, driven by its 3-Point Plan, which emphasizes menu innovation, marketing, and operational improvements [1].

The company's CEO, John W. Peyton, attributed the progress to the successful implementation of these strategies. "We achieved this progress by remaining committed to our 3-Point Plan," he stated [1]. The 3-Point Plan has been instrumental in driving growth across the company's brands, including Applebee's and IHOP.

Dine Brands also highlighted the positive impact of its dual brand expansion, noting that the initiative is gaining traction with franchisees and contributing to strong economics in new unit openings [2]. This strategic move is expected to continue supporting the company's growth trajectory.

The company's financial results for the second quarter of 2025 showed a revenue increase of 11.8% compared to the same period last year, reaching $230.8 million. This growth was primarily driven by increased company restaurant sales due to acquisitions of outlets prior to the second quarter, despite a reduction in franchise revenues and rental income [3].

Despite the revenue growth, Applebee's domestic same-restaurant sales increased by 4.9%, while IHOP saw a decline of 2.3% in the same metric. The company attributed the decline in IHOP's sales to a refreshed brand strategy aimed at a value proposition, which continues to attract consumer attention [3].

Looking ahead, Dine Brands remains optimistic about continuing investments leading to sustainable value generation for shareholders and franchisees. The company's CFO, Vance Chang, noted that a successful refinancing transaction during the quarter had strengthened the company's capital structure, ensuring enhanced financial flexibility for projected growth [3].

References:
[1] https://seekingalpha.com/news/4480199-dine-brands-raises-applebee-s-comp-sales-outlook-to-1-percentminus-3-percent-while
[2] https://www.tradingview.com/news/reuters.com,2025:newsml_PLX86001C:0-applebee-s-parent-dine-brands-beats-q2-sales-estimates-updates-fy-forecast/
[3] https://www.gurufocus.com/news/3039613/dine-brands-global-inc-reports-second-quarter-2025-results-din-stock-news