Bridgeline's HawkSearch Empowers National Industrial Supplier with AI-Driven Product Discovery

Bridgeline Digital announced that a national industrial supplier has chosen HawkSearch to enhance its on-site search experience. The supplier's complex catalog of metal and specialty materials required a search provider that could deliver clearer guidance and stronger search relevance. HawkSearch's Unified Search, combining keyword and AI-powered capabilities, will help improve conversion rates, reduce friction for specification-driven searches, and increase average order value. The implementation highlights how HawkSearch supports complex catalogs and technical buying journeys.