Bridgeline Digital shares surge 10.83% intraday after AI-powered search platform adoption by major U.S. lighting distributor.

Bridgeline Digital surged 10.83% intraday after announcing its AI-powered HawkSearch platform was adopted by a leading U.S. specialty lighting distributor managing over one million SKUs. The implementation enables customers to search products via images, concepts, and questions, enhancing efficiency and customer satisfaction for complex catalogs. This followed the company’s Q4 2025 revenue growth of 16% ($8.9M) and 117% net revenue retention, highlighting strong demand for its AI solutions in B2B e-commerce. The move aligns with broader trends in AI-driven e-commerce, with the market projected to reach $8.65B by 2025. While the company faces financial challenges, including negative margins, the strategic partnership and validated scalability of HawkSearch—recognized in a 2025 Gartner report—boosted investor confidence, driving the sharp intraday rally.