Applebee's Introduces Ultimate Trio Appetizer Sampler for NFL Season

Applebee's introduces the Ultimate Trio appetizer sampler, priced at $14.99, with over 81,600 flavor combinations. The menu includes favorites like Boneless Wings, Mozzarella Sticks, and Double Crunch Shrimp, paired with three dipping sauces. The restaurant also offers new $6 Mucho cocktails and non-alcoholic sodas. A star-studded marketing campaign features NFL Coach Dan Campbell and rising stars from the Las Vegas Raiders and Houston Texans.

Applebee's, the official Grill + Bar sponsor of the NFL, has introduced the Ultimate Trio appetizer sampler, a customizable platter available for dine-in, takeout, and delivery. The sampler allows guests to select three appetizers and three dipping sauces, offering over 81,600 flavor combinations for just $14.99 [1].

The Ultimate Trio features a selection of 10 fan-favorite appetizers, including Boneless Wings, Mozzarella Sticks, Chicken Quesadilla, Crunchy Onion Rings, Chicken Wonton Tacos, Brew Pub Pretzels, Applebee’s Riblets, Double Crunch Shrimp, Waffle Fries, and Classic Fries. Guests can pair these with 10 bold sauces, such as Classic Buffalo, Honey BBQ, Sweet Asian Chile, House-Made Ranch, Bleu Cheese, Honey Dijon Mustard, Marinara Sauce, Chipotle Lime Salsa, Cocktail Sauce, and BLUE MOON® White Cheddar Beer Cheese [2].

Reid Leslie, vice president of marketing at Applebee’s, emphasized the customization aspect, stating, “With more than 80,000 flavor combinations, we’re putting the power of choice in our guests’ hands with our new Ultimate Trio” [1].

In addition to the Ultimate Trio, Applebee's is also launching new NFL drink specials and a line of non-alcoholic sodas. The NFL Sips special includes two new $6 Mucho cocktails, such as Juicy Sweep Sangria and Rummin’ Back Daq, with an option to add an ultra-premium Don Julio Vibe Drop for $3 [1]. The new Dirty Fountain Sodas offer flavor twists for an additional $1, including Cherry Charmed Pepsi, Passion Blue Dew, and Mango Dream Dew [1].

The marketing campaign for these new offerings features NFL Coach Dan Campbell, who returns for his second season as Applebee’s “head shift manager,” along with rising stars from the Las Vegas Raiders and Houston Texans [1].

The Ultimate Trio and new beverage options are available at Applebee's restaurants across the United States, two U.S. territories, and 15 countries outside the United States [2]. Applebee’s has 1,514 restaurants in the U.S. and is franchised by Dine Brands Global Inc. [NYSE: DIN] [2].

References:
[1] https://www.stocktitan.net/news/DIN/applebee-s-launches-new-ultimate-trio-appetizer-sampler-ahead-of-b6eiuclnudoh.html
[2] https://www.marketscreener.com/news/applebeea-s-launches-new-ultimate-trio-appetizer-sampler-ahead-of-second-season-as-the-official-gri-ce7c51dfd08cf121