Ameriprise Financial's Strategic Position in Wealth Management and Advisor Network Expansion

The wealth management industry is undergoing a quiet revolution, driven by the relentless pursuit of client-centric innovation and the strategic realignment of advisor networks. Ameriprise Financial, a stalwart in the sector, finds itself at a pivotal juncture as it navigates recent advisor movements and institutional recognition. These developments, while seemingly disparate, offer critical insights into the firm's long-term strategy to balance growth, client value, and adaptability in an increasingly competitive landscape.

Advisor Movements: A Double-Edged Sword

In September 2025, Ameriprise experienced a significant outflow when the Clearwater Private Wealth Advisors team, managing $1 billion in client assets, transitioned to Wells Fargo Advisors Financial Network (FiNet) . This move, led by managing partners Gregg Keele and Ryan Perkins, underscores a broader trend: advisors seeking platforms that combine independence with access to larger networks and specialized resources. While the departure of such a high-profile team may raise concerns about client retention and institutional knowledge loss, it also reflects the evolving expectations of clients and advisors alike. Clearwater's decision to affiliate with FiNet—while retaining operational independence—highlights the growing demand for hybrid models that blend personalized service with scalable infrastructure.

Conversely, Ameriprise has demonstrated its ability to attract seasoned talent, as evidenced by the addition of Alex Gunn, a 16-year industry veteran from PNC Investments, to its Third Coast Advisors division in Texas . Gunn's $130 million client portfolio and emphasis on relationship-building align with Ameriprise's core strengths in comprehensive financial planning. This strategic hire signals the firm's commitment to reinforcing its presence in key markets and leveraging individual expertise to deepen client engagement.

Institutional Recognition and Strategic Resilience

Ameriprise's reputation as a “longstanding leader in financial planning and advice” remains a cornerstone of its competitive advantage. While the firm has not received specific institutional awards in the past quarter, its enduring recognition speaks to a culture of client-centricity that transcends short-term accolades. This institutional credibility is critical in retaining existing clients and attracting new advisors who value stability and trust.

The recent advisor movements, however, challenge the firm to recalibrate its growth strategy. The departure of Clearwater's team, though a loss in terms of AUM, may also serve as a catalyst for innovation. By redirecting resources toward retaining and recruiting talent like Gunn, Ameriprise can mitigate the impact of such transitions while reinforcing its commitment to tailored, high-touch service. The firm's ability to adapt to these shifts will determine whether it emerges as a leader or a laggard in the next phase of wealth management evolution.

The Bigger Picture: Network Expansion and Client Value

The financial services industry is increasingly defined by the quality of its advisor networks. Ameriprise's dual focus on expanding its advisor base and enhancing client value is evident in its strategic hires and partnerships. For instance, the integration of Alex Gunn into Third Coast Advisors illustrates a deliberate effort to strengthen regional expertise in Texas, a market with growing wealth and diverse client needs. Meanwhile, the Clearwater team's move to FiNet highlights the importance of platform flexibility—a factor that Ameriprise must address to remain attractive to independent advisors.

Conclusion: A Test of Strategic Agility

Ameriprise Financial stands at a crossroads. The recent advisor movements are not merely transactions but reflections of broader industry dynamics. The firm's response—whether through targeted hiring, enhanced platform capabilities, or innovative service models—will shape its trajectory in the years ahead. While the loss of Clearwater's team is a setback, the addition of Alex Gunn and the firm's institutional resilience suggest a strategic agility that could turn challenges into opportunities. In an era where client expectations and advisor preferences are in constant flux, Ameriprise's ability to balance growth with client value will define its success.