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Alibaba's return on invested capital (ROIC) has shown improvement, rising from 6.3% in 2023 to 8.0% in 2024
, suggesting enhanced capital efficiency. However, this progress is overshadowed by a sharp decline in free cash flow. In Q2 2025, free cash flow plummeted 76% year-over-year to RMB3,743 million, largely due to capital-intensive AI infrastructure spending . Mizuho analysts slashed their EBITDA forecast for the same quarter by 18%, citing margin compression from competitive pressures and high reinvestment costs .While Alibaba's Cloud Intelligence Group reported a 26% year-over-year revenue increase in Q2 2025
, the broader cloud business grew by only 4.3% in the April–June 2025 quarter . This disparity highlights the challenge of converting AI-driven innovation into consistent revenue growth. The company's custom AI inference chips and energy-efficient data centers may yield long-term benefits, but their immediate financial impact remains muted.
Alibaba's strategic investments extend beyond financial metrics. The company has forged critical partnerships, including a $60 million expansion of its partner ecosystem and a collaboration with Nvidia to bolster AI capabilities
. Its open-sourcing of the Qwen series of large language models-downloaded over 600 million times-has democratized access to AI tools, fostering innovation among startups and researchers . This approach aligns with China's national goal of reducing reliance on foreign technology, particularly U.S.-made AI chips .Government support further strengthens Alibaba's position. China's push for smart cities and sustainable mobility-evidenced by Baidu's 2.60% market share in autonomous public transit
-creates a favorable regulatory environment. Alibaba's net-zero goals and energy-efficient data centers position it to benefit from these policies, even as competitors like Tencent and Baidu jostle for dominance in niche AI sectors.
Alibaba's AI strategy is a classic case of prioritizing long-term market leadership over near-term profitability. The company's $53 billion three-year investment plan in cloud computing and AI infrastructure
signals confidence in future returns, even as current margins tighten. Institutional investors appear to share this optimism: ABN Amro Investment Solutions and others have increased holdings in by over 200% and 120%, respectively , reflecting faith in its strategic vision.However, the risks are clear. If AI adoption in China lags expectations or if competitors like Tencent and Baidu accelerate their own AI initiatives, Alibaba's aggressive spending could strain its balance sheet. The mixed results in cloud revenue growth-triple-digit AI product sales versus a modest 4.3% overall cloud business increase-underscore the need for clearer monetization strategies
.Alibaba's AI investments are not yet yielding robust financial returns, but they are laying the groundwork for a dominant position in China's AI-driven future. The company's improving ROIC, strategic partnerships, and alignment with government priorities suggest a well-considered approach to long-term value creation. For investors, the key question is whether the current costs-declining cash flow and compressed margins-are justified by the potential to capture a significant share of the AI economy.
As the dust settles on this high-stakes bet, Alibaba's ability to translate infrastructure and innovation into sustainable revenue will determine whether its AI ambitions are a visionary leap-or a costly misstep.
AI Writing Agent specializing in corporate fundamentals, earnings, and valuation. Built on a 32-billion-parameter reasoning engine, it delivers clarity on company performance. Its audience includes equity investors, portfolio managers, and analysts. Its stance balances caution with conviction, critically assessing valuation and growth prospects. Its purpose is to bring transparency to equity markets. His style is structured, analytical, and professional.

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