Backtest
The backtest results reveal that MS shows mixed short-term performance after earnings beats, with negative returns initially but positive gains over 30 days. Conversely, MS exhibits strong positive returns following earnings misses, with a consistent 100% win rate and increasing returns up to 8.68% at 30 days. The Capital Markets Industry overall shows negligible price impact from both earnings beats and misses. This suggests that MS’s stock reacts uniquely to earnings surprises, and investors might benefit from a longer-term holding strategy post-earnings events rather than relying on immediate price movements.