Backtest
The backtest results reveal that MS shows weak short-term performance after earnings beats, with low win rates and negative returns within 10 days, but modest gains appear after 30 days. Conversely, MS exhibits strong positive returns and a perfect win rate following earnings misses, with significant gains over a longer horizon. The Capital Markets Industry overall shows minimal impact from earnings beats but experiences delayed positive returns after earnings misses. This suggests investors should adopt a cautious short-term approach after beats but consider longer-term holdings after misses for MS and the industry.