MAX
Mediaalpha·NYSE
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MAX fundamentals
During Q4 2025, Mediaalpha (MAX) reported revenue of 291.15M, a YoY change of -3.16%. Net income was 33.98M, a YoY change of 365.48%. Click to view the full income statement and explore the company's earnings performance.
Income Statement
Q1,2020 | Q2,2020 | Q3,2020 | Q4,2020 | Q1,2021 | Q2,2021 | Q3,2021 | Q4,2021 | Q1,2022 | Q2,2022 | Q3,2022 | Q4,2022 | Q1,2023 | Q2,2023 | Q3,2023 | Q4,2023 | Q1,2024 | Q2,2024 | Q3,2024 | Q4,2024 | Q1,2025 | Q2,2025 | Q3,2025 | Q4,2025 | TTM |
|---|
Start Date | Jan 1, 2020 | Apr 1, 2020 | Jul 1, 2020 | Oct 1, 2020 | Jan 1, 2021 | Apr 1, 2021 | Jul 1, 2021 | Oct 1, 2021 | Jan 1, 2022 | Apr 1, 2022 | Jul 1, 2022 | Oct 1, 2022 | Jan 1, 2023 | Apr 1, 2023 | Jul 1, 2023 | Oct 1, 2023 | Jan 1, 2024 | Apr 1, 2024 | Jul 1, 2024 | Oct 1, 2024 | Jan 1, 2025 | Apr 1, 2025 | Jul 1, 2025 | Oct 1, 2025 | -- |
End Date | Mar 31, 2020 | Jun 30, 2020 | Sep 30, 2020 | Dec 31, 2020 | Mar 31, 2021 | Jun 30, 2021 | Sep 30, 2021 | Dec 31, 2021 | Mar 31, 2022 | Jun 30, 2022 | Sep 30, 2022 | Dec 31, 2022 | Mar 31, 2023 | Jun 30, 2023 | Sep 30, 2023 | Dec 31, 2023 | Mar 31, 2024 | Jun 30, 2024 | Sep 30, 2024 | Dec 31, 2024 | Mar 31, 2025 | Jun 30, 2025 | Sep 30, 2025 | Dec 31, 2025 | -- |
Fiscal Year-End | Dec 31 | Dec 31 | Dec 31 | Dec 31 | Dec 31 | Dec 31 | Dec 31 | Dec 31 | Dec 31 | Dec 31 | Dec 31 | Dec 31 | Dec 31 | Dec 31 | Dec 31 | Dec 31 | Dec 31 | Dec 31 | Dec 31 | Dec 31 | Dec 31 | Dec 31 | Dec 31 | Dec 31 | -- |
Revenue | 119.44M -- | 123.62M -- | 151.55M -- | 190.21M -- | 173.59M +45.33% | 157.35M +27.29% | 152.75M +0.79% | 161.58M -15.05% | 142.60M -17.85% | 103.45M -34.26% | 89.02M -41.72% | 124.01M -23.26% | 111.63M -21.72% | 84.77M -18.05% | 74.57M -16.23% | 117.17M -5.51% | 126.65M +13.45% | 178.27M +110.30% | 259.13M +247.49% | 300.65M +156.58% | 264.31M +108.69% | 251.62M +41.14% | 306.51M +18.28% | 291.15M -3.16% | 1.11B -- |
Sales and Services Revenue | 119.44M -- | 123.62M -- | 151.55M -- | 173.21M -- | 173.59M +45.33% | 157.35M +27.29% | 152.75M +0.79% | 139.07M -19.71% | 142.60M -17.85% | 103.45M -34.26% | 89.02M -41.72% | 103.40M -25.65% | 111.63M -21.72% | 84.77M -18.05% | 71.23M -19.98% | 114.75M +10.97% | 124.08M +11.16% | 175.71M +107.28% | 257.14M +260.98% | 299.16M +160.71% | 262.75M +111.76% | 250.46M +42.54% | 306.26M +19.10% | 290.96M -2.74% | 1.11B -- |
Other Revenue | -- -- | -- -- | -- -- | 17.00M -- | -- -- | -- -- | -- -- | 22.51M +32.47% | -- -- | -- -- | -- -- | 20.60M -8.49% | -- -- | -- -- | 3.34M -- | 2.42M -88.24% | 2.56M -- | 2.56M -- | 1.99M -40.35% | 1.49M -38.67% | 1.55M -39.42% | 1.16M -54.65% | 252.00K -87.34% | 199.00K -86.61% | 3.17M -- |
Cost of Revenue | 100.67M -- | 104.19M -- | 130.83M -- | 163.74M -- | 147.18M +46.20% | 132.31M +26.98% | 128.08M -2.10% | 136.18M -16.83% | 120.88M -17.87% | 87.92M -33.54% | 76.34M -40.39% | 103.86M -23.73% | 93.26M -22.85% | 71.01M -19.24% | 62.28M -18.42% | 94.89M -8.64% | 102.97M +10.41% | 146.59M +106.45% | 219.91M +253.11% | 251.67M +165.21% | 222.67M +116.25% | 213.94M +45.94% | 263.11M +19.65% | 246.34M -2.11% | 946.06M -- |
Cost of Goods and Services | -- -- | -- -- | -- -- | 499.43M -- | -- -- | -- -- | -- -- | 543.75M +8.87% | -- -- | -- -- | -- -- | 389.01M -28.46% | -- -- | -- -- | 62.28M -- | 94.89M -75.61% | 102.97M -- | 146.59M -- | 219.91M +253.11% | 251.67M +165.21% | 222.67M +116.25% | 213.94M +45.94% | 263.11M +19.65% | 246.34M -2.11% | 946.06M -- |
Gross Profit | 18.78M -- | 19.42M -- | 20.72M -- | 26.46M -- | 26.41M +40.65% | 25.05M +28.96% | 24.67M +19.07% | 25.40M -4.02% | 21.72M -17.76% | 15.52M -38.02% | 12.67M -48.62% | 20.14M -20.70% | 18.37M -15.42% | 13.77M -11.32% | 12.30M -2.98% | 22.28M +10.62% | 23.68M +28.92% | 31.68M +130.17% | 39.23M +219.01% | 48.98M +119.83% | 41.64M +75.84% | 37.69M +18.94% | 43.41M +10.66% | 44.81M -8.52% | 167.54M -- |
Operating Expenses | 8.23M -- | 7.74M -- | 12.29M -- | 37.59M -- | 24.46M +197.35% | 23.15M +199.01% | 24.73M +101.29% | 27.03M -28.08% | 29.59M +20.96% | 25.93M +12.04% | 23.25M -6.00% | 26.68M -1.31% | 27.92M -5.64% | 29.84M +15.05% | 27.05M +16.33% | 21.84M -18.15% | 21.31M -23.67% | 25.19M -15.57% | 23.62M -12.67% | 30.73M +40.73% | 41.52M +94.87% | 57.73M +129.16% | 23.67M +0.23% | 22.50M -26.79% | 145.42M -- |
Selling, General and Administrative Expenses | 6.38M -- | 5.87M -- | 10.52M -- | 30.62M -- | 21.14M +231.19% | 19.31M +229.00% | 20.98M +99.37% | 22.75M -25.69% | 24.37M +15.28% | 20.27M +5.00% | 17.96M -14.39% | 21.77M -4.33% | 22.75M -6.66% | 24.78M +22.21% | 22.75M +26.68% | 17.90M -17.76% | 16.95M -25.51% | 20.14M -18.71% | 18.29M -19.60% | 25.71M +43.60% | 23.22M +37.04% | 52.38M +160.06% | 17.84M -2.44% | 17.17M -33.21% | 110.61M -- |
Selling and Marketing Expenses | -- -- | -- -- | -- -- | 20.48M -- | -- -- | -- -- | -- -- | 22.82M +11.42% | -- -- | -- -- | -- -- | 28.82M +26.26% | -- -- | -- -- | 6.10M -- | 5.63M -80.46% | 5.80M -- | 6.32M -- | 6.50M +6.47% | 6.12M +8.65% | 5.63M -2.93% | 5.23M -17.23% | 5.22M -19.58% | 4.98M -18.64% | 21.05M -- |
General and Administrative Expenses | -- -- | -- -- | -- -- | 32.91M -- | -- -- | -- -- | -- -- | 61.36M +86.42% | -- -- | -- -- | -- -- | 55.56M -9.45% | -- -- | -- -- | 16.65M -- | 12.27M -77.91% | 11.15M -- | 13.82M -- | 11.79M -29.16% | 19.59M +59.63% | 17.59M +57.82% | 47.15M +241.06% | 12.62M +7.00% | 12.19M -37.77% | 89.56M -- |
Research and Development Expenses | 1.84M -- | 1.87M -- | 1.77M -- | 6.97M -- | 3.32M +80.14% | 3.84M +105.02% | 3.76M +112.74% | 4.28M -38.60% | 5.22M +57.11% | 5.66M +47.42% | 5.29M +40.83% | 4.91M +14.75% | 5.17M -0.92% | 5.06M -10.60% | 4.30M -18.81% | 3.93M -19.88% | 4.36M -15.58% | 5.05M -0.18% | 5.33M +24.02% | 5.02M +27.66% | 4.89M +11.99% | 5.35M +5.96% | 5.83M +9.40% | 5.33M +6.11% | 21.40M -- |
Loss on Impairment of Other Assets | -- -- | -- -- | -- -- | -- -- | -- -- | -- -- | -- -- | -- -- | -- -- | -- -- | -- -- | -- -- | -- -- | -- -- | -- -- | 0 -- | 0 -- | 0 -- | 0 -- | 0 -- | 13.42M -- | 0 -- | 0 -- | 0 -- | 13.42M -- |
Operating Income | 10.55M -- | 11.68M -- | 8.43M -- | -11.13M -- | 1.95M -81.54% | 1.90M -83.74% | -65.00K -100.77% | -1.63M +85.32% | -7.87M -503.95% | -10.41M -648.24% | -10.57M -16169.23% | -6.54M -300.18% | -9.55M -21.35% | -16.07M -54.38% | -14.75M -39.47% | 446.00K +106.82% | 2.37M +124.84% | 6.49M +140.40% | 15.61M +205.82% | 18.25M +3992.38% | 116.00K -95.11% | -20.04M -408.67% | 19.73M +26.43% | 22.31M +22.25% | 22.12M -- |
Non-Operating Income (Loss) | -1.72M -- | -1.53M -- | -3.59M -- | -3.40M -- | -2.15M -25.42% | -2.41M -56.87% | -2.08M +42.07% | -5.03M -48.06% | -836.00K +61.13% | -2.00M +16.94% | -11.20M -437.96% | 79.88M +1687.76% | -4.96M -492.94% | -3.76M -87.90% | -3.85M +65.64% | -4.53M -105.67% | -3.84M +22.61% | -1.94M +48.30% | -3.41M +11.41% | -10.04M -121.45% | -2.50M +34.85% | -2.17M -11.94% | -2.04M +40.26% | -126.47M -1160.17% | -133.18M -- |
Other Non-Operating Income (Loss) | -- -- | -- -- | -2.00M -- | -304.00K -- | 150.00K -- | -171.00K -- | -316.00K +84.18% | -3.50M -1052.63% | 523.00K +248.67% | -44.00K +74.27% | -8.60M -2622.15% | 83.22M +2474.91% | -1.38M -364.05% | 116.00K +363.64% | 100.00K +101.16% | -614.00K -100.74% | 9.00K +100.65% | 1.81M +1458.62% | 154.00K +54.00% | -6.84M -1014.50% | 456.00K +4966.67% | 695.00K -61.56% | 772.00K +401.30% | -123.86M -1710.04% | -121.94M -- |
Net Interest Expense | 1.72M -- | 1.53M -- | 1.59M -- | 3.09M -- | 2.30M +34.17% | 2.24M +45.73% | 1.76M +10.73% | 1.53M -50.65% | 1.36M -40.94% | 1.96M -12.56% | 2.59M +46.91% | 3.34M +118.53% | 3.58M +163.13% | 3.87M +98.06% | 3.95M +52.22% | 3.92M +17.41% | 3.85M +7.52% | 3.75M -3.18% | 3.56M -9.75% | 3.19M -18.50% | 2.96M -23.15% | 2.87M -23.49% | 2.81M -21.17% | 2.61M -18.26% | 11.24M -- |
Interest Expense | 1.72M -- | 1.53M -- | 1.59M -- | 3.09M -- | 2.30M +34.17% | 2.24M +45.73% | 1.76M +10.73% | 1.53M -50.65% | 1.36M -40.94% | 1.96M -12.56% | 2.59M +46.91% | 3.34M +118.53% | 3.58M +163.13% | 3.87M +98.06% | 3.95M +52.22% | 3.92M +17.41% | 3.85M +7.52% | 3.75M -3.18% | 3.56M -9.75% | 3.19M -18.50% | 2.96M -23.15% | 2.87M -23.49% | 2.81M -21.17% | 2.61M -18.26% | 11.24M -- |
Pretax Income From Continuing Operations | 8.84M -- | 10.15M -- | 4.84M -- | -14.53M -- | -203.00K -102.30% | -509.00K -105.02% | -2.15M -144.35% | -6.66M +54.12% | -8.71M -4188.18% | -12.41M -2338.31% | -21.77M -914.45% | 73.34M +1200.62% | -14.51M -66.64% | -19.83M -59.78% | -18.60M +14.58% | -4.09M -105.57% | -1.46M +89.91% | 4.55M +122.95% | 12.20M +165.61% | 8.22M +301.08% | -2.38M -62.77% | -22.22M -588.29% | 17.70M +45.06% | -104.16M -1367.75% | -111.06M -- |
Income Tax Expense | -- -- | 0 -- | 20.00K -- | -1.29M -- | -364.00K -- | -125.00K -- | 2.13M +10525.00% | -2.68M -108.47% | 1.14M +414.01% | 611.00K +588.80% | -544.00K -125.60% | 101.69M +3890.35% | 78.00K -93.18% | 150.00K -75.45% | 102.00K +118.75% | -793.00K -100.78% | 27.00K -65.38% | 130.00K -13.33% | 312.00K +205.88% | 915.00K +215.38% | -49.00K -281.48% | 316.00K +143.08% | 54.00K -82.69% | -138.14M -15197.60% | -137.82M -- |
Current Income Tax | -- -- | -- -- | -- -- | -804.00K -- | -- -- | -- -- | -- -- | -2.26M -181.09% | -- -- | -- -- | -- -- | 249.00K +111.02% | -- -- | -- -- | -- -- | -463.00K -285.94% | -- -- | -- -- | -- -- | 1.38M +398.92% | -- -- | -- -- | -- -- | 1.07M -22.54% | -- -- |
Deferred Income Tax | -- -- | -- -- | -- -- | -463.00K -- | -- -- | -- -- | -- -- | 1.21M +361.99% | -- -- | -- -- | -- -- | 102.66M +8362.98% | -- -- | -- -- | -- -- | 0 -100.00% | -- -- | -- -- | -- -- | 0 -- | -- -- | -- -- | -- -- | -138.89M -- | -- -- |
Net Income | 8.84M -- | 10.15M -- | 4.82M -- | -13.24M -- | 161.00K -98.18% | -384.00K -103.78% | -4.27M -188.63% | -3.98M +69.93% | -9.85M -6216.77% | -13.02M -3291.15% | -21.23M -396.98% | -28.35M -612.13% | -14.58M -48.09% | -19.98M -53.43% | -18.70M +11.91% | -3.29M +88.38% | -1.49M +89.78% | 4.42M +122.12% | 11.89M +163.58% | 7.30M +321.71% | -2.33M -56.54% | -22.53M -609.80% | 17.64M +48.41% | 33.98M +365.48% | 26.76M -- |
Net Income Attributable to Minority Interests | -- -- | -- -- | 0 -- | 14.93M -- | -124.00K -- | -177.00K -- | -737.00K -- | -2.16M -114.48% | -2.77M -2135.48% | -3.88M -2093.79% | -6.74M -814.52% | -1.39M +35.94% | -4.32M -55.77% | -5.69M -46.64% | -5.20M +22.91% | -927.00K +33.07% | -378.00K +91.25% | 800.00K +114.05% | 2.41M +146.30% | 2.66M +387.06% | -386.00K -2.12% | -3.79M -573.88% | 2.74M +13.72% | 2.58M -3.08% | 1.14M -- |
Net Income Attributable to Owners of the Company | 8.84M -- | 10.15M -- | 4.82M -- | -28.17M -- | 285.00K -96.77% | -207.00K -102.04% | -3.53M -173.33% | -1.82M +93.54% | -7.08M -2582.81% | -9.14M -4314.98% | -14.49M -309.90% | -26.96M -1382.41% | -10.27M -45.08% | -14.29M -56.32% | -13.50M +6.79% | -2.37M +91.23% | -1.11M +89.16% | 3.62M +125.34% | 9.48M +170.23% | 4.64M +296.11% | -1.95M -75.02% | -18.74M -617.73% | 14.91M +57.21% | 31.41M +576.85% | 25.62M -- |
Other Adjustments | -- -- | 10.15M -- | 4.82M -- | -23.80M -- | -- -- | -- -- | -- -- | -- -- | -- -- | -- -- | -- -- | -- -- | -- -- | -- -- | -- -- | -- -- | -- -- | -- -- | -- -- | -- -- | -- -- | -- -- | -- -- | -- -- | -- -- |
Net Income Attributable to Common Stockholders | 8.84M -- | -- -- | 0 -- | -4.37M -- | 285.00K -96.77% | -207.00K -- | -3.53M -- | -1.82M +58.34% | -7.08M -2582.81% | -9.14M -4314.98% | -14.49M -309.90% | -26.96M -1382.41% | -10.27M -45.08% | -14.29M -56.32% | -13.50M +6.79% | -2.37M +91.23% | -1.11M +89.16% | 3.62M +125.34% | 9.48M +170.23% | 4.64M +296.11% | -1.95M -75.02% | -18.74M -617.73% | 14.91M +57.21% | 31.41M +576.85% | 25.62M -- |
Other Comprehensive Income | -- -- | -- -- | -- -- | 0 -- | -- -- | -- -- | -- -- | 0 -- | -- -- | -- -- | -- -- | -- -- | -- -- | -- -- | -- -- | -- -- | -- -- | -- -- | -- -- | -- -- | -- -- | -- -- | -- -- | -- -- | -- -- |
Total Comprehensive Income | -- -- | -- -- | -- -- | 0 -- | -- -- | -- -- | -- -- | 0 -- | -- -- | -- -- | -- -- | -- -- | -- -- | -- -- | -- -- | -- -- | -- -- | -- -- | -- -- | -- -- | -- -- | -- -- | -- -- | -- -- | -- -- |
Total Comprehensive Income Attributable to Owners of the Company | -- -- | -- -- | -- -- | 10.56M -- | -- -- | -- -- | -- -- | -8.47M -180.24% | -- -- | -- -- | -- -- | -72.45M -754.82% | -- -- | -- -- | -- -- | -56.55M +21.93% | -- -- | 4.42M -- | 11.89M -- | 7.30M +112.91% | -- -- | -22.53M -609.80% | 17.64M +48.41% | 33.98M +365.48% | -- -- |
Basic EPS | -- -- | -- -- | 0 -- | -0.07 -- | 0.01 -- | -0.01 -- | -0.09 -- | -0.03 +57.14% | -0.17 -1800.00% | -0.22 -2100.00% | -0.34 -277.78% | -0.43 -1333.33% | -0.23 -35.29% | -0.32 -45.45% | -0.29 +14.71% | -0.04 +90.70% | -0.02 +91.30% | 0.07 +121.88% | 0.17 +158.62% | 0.07 +275.00% | -0.04 -100.00% | -0.33 -571.43% | 0.26 +52.94% | 0.49 +600.00% | 0.38 -- |
Basic EPS from Continuing Operations | -- -- | -- -- | -- -- | -- -- | -- -- | -- -- | -- -- | -- -- | -- -- | -- -- | -- -- | -- -- | -- -- | -- -- | -0.29 -- | -- -- | -0.02 -- | 0.07 -- | 0.17 +158.62% | -- -- | -0.04 -100.00% | -0.33 -571.43% | 0.26 +52.94% | -- -- | -- -- |
Diluted EPS | -- -- | -- -- | 0 -- | -- -- | 0 -- | -0.01 -- | -0.1 -- | -- -- | -0.17 -- | -0.22 -2100.00% | -0.34 -240.00% | -- -- | -0.23 -35.29% | -0.32 -45.45% | -0.29 +14.71% | -- -- | -0.02 +91.30% | 0.07 +121.88% | 0.17 +158.62% | -- -- | -0.04 -100.00% | -0.33 -571.43% | 0.26 +52.94% | -- -- | -- -- |
Diluted EPS from Continuing Operations | -- -- | -- -- | -- -- | -- -- | -- -- | -- -- | -- -- | -- -- | -- -- | -- -- | -- -- | -- -- | -- -- | -- -- | -0.29 -- | -- -- | -0.02 -- | 0.07 -- | 0.17 +158.62% | -- -- | -0.04 -100.00% | -0.33 -571.43% | 0.26 +52.94% | -- -- | -- -- |
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