Harley-Davidson (HOG) Fundamental Analysis: Revenue, Earnings & Valuation

7.38 / 10

Outperform

Fundamental analysis rates HOG as Outperform with a 7.38/10 score. Strong cash‑to‑market, high ROA (4.94%), solid profit margins (7.36%), and good asset‑to‑market ratios underpin a promising quality rating, despite modest ROE.

Analysis Checks(10/10)

Revenue-MV

Value0.46

Score3/3

Weight23.35%

1M Return7.54%

Rate of return on total assets (%)

Value4.94

Score3/3

Weight5.35%

1M Return2.47%

Net profit margin (%)

Value7.36

Score3/3

Weight5.76%

1M Return2.62%

Cash-UP

Value-0.16

Score3/3

Weight9.69%

1M Return3.81%

Net cash flow from operating activities / Total liabilities (%)

Value0.12

Score2/3

Weight1.13%

1M Return0.58%

Annualized return on total assets (%)

Value4.94

Score3/3

Weight5.35%

1M Return2.47%

ROE (diluted) (%)

Value10.79

Score2/3

Weight-0.83%

1M Return-0.39%

Asset-MV

Value-0.55

Score2/3

Weight6.53%

1M Return2.70%

Net profit / Total operating revenue (%)

Value7.36

Score3/3

Weight5.76%

1M Return2.62%

Cash-MV

Value0.73

Score3/3

Weight37.91%

1M Return10.74%

Is HOG undervalued or overvalued?

HOG scores 7.38/10 on fundamentals and holds a Discounted valuation at present. Backed by its 10.73% ROE, 7.36% net margin, 6.44 P/E ratio, 0.69 P/B ratio, and -18.50% earnings growth, these metrics solidify its Outperform investment rating.