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BFH

Bread Financial·NYSE
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4.36 / 10
Netural

Analyst sentiment leans bearish, with 60% of ratings classified as Sell and only 20% as Strong Buy. The market-comprehensive analysis shows a weighted rating of 1.14 and a mismatch between the current price rise and pessimistic expectations. Fund-flow data reveal a good overall score of 7.57, yet all trend metrics (block, small, medium, large, extra-large) are negative, pointing to capital inflows without a sustained directional bias. Together, the analyst and fund-flow picture underscores caution, as institutional conviction is limited despite positive liquidity.

FundamentalSentiment(4.36)Technical
Fund Flow Rating
Analyst RatingSell

Wall Street Opinions

Sell

Strong Buy

20%

Buy

0%

Hold

0%

Sell

60%

Strong Sell

0%

Date2026-01-30
InstitutionMorgan Stanley
Times predicted2
Historical Win Rate0.0%
What is the analyst consensus for BFH?
  • BFH holds a Bearish analyst rating, with 60% of experts assigning a Sell grade. Factoring in net Outflows from order flow data, the comprehensive Sentiment Score stands at 4.36/10 (Netural).