Purple Innovation (PRPL) Fundamental Analysis: Revenue, Earnings & Valuation

8.85 / 10

Outperform

Fundamental analysis rates PRPL as Outperform with an 8.8/10 score and an 8.85 composite rating. Strengths include net‑income‑revenue, cash‑MV and profit‑MV, while cash growth and equity‑growth metrics are negative, suggesting solid core health but equity‑related concerns.

Analysis Checks(4/10)

Revenue-MV

Value1.76

Score1/3

Weight18.46%

1M Return2.43%

ROA (%)

Value-15.83

Score0/3

Weight-15.84%

1M Return-3.00%

Profit-MV

Value0.41

Score2/3

Weight47.37%

1M Return7.41%

Net income-Revenue

Value-0.16

Score2/3

Weight30.79%

1M Return4.39%

Shareholders’ equity attributable to parent company (growth rate compared to beginning of year %)

Value-233.37

Score0/3

Weight-16.35%

1M Return-2.98%

Cash-UP

Value-0.01

Score1/3

Weight-5.87%

1M Return-0.84%

Annualized net profit margin on total assets (%)

Value-21.11

Score0/3

Weight-15.84%

1M Return-3.00%

ROE (diluted) (%)

Value-38.92

Score0/3

Weight-18.93%

1M Return-3.83%

Asset-MV

Value-0.48

Score2/3

Weight42.10%

1M Return6.13%

Cash-MV

Value-0.09

Score3/3

Weight34.11%

1M Return4.66%

Is PRPL undervalued or overvalued?

PRPL scores 8.85/10 on fundamentals and holds a Discounted valuation at present. Backed by its 0.00% ROE, -12.43% net margin, -0.89 P/E ratio, -2.78 P/B ratio, and 49.02% earnings growth, these metrics solidify its Outperform investment rating.