Symbols

BZUN

Baozun·NASDAQ

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BZUN fundamentals

BZUN Q4 2025 Earnings

Baozun (BZUN) released its earnings on Mar 25, 2026: revenue was 453.92M (YoY +10.68%), beat estimates; EPS was -1.2933 (YoY -356.19%), missed estimates.

Revenue / YoY

453.92M

+10.68%

EPS / YoY

-1.2933

-356.19%

Report date

Mar 25, 2026

BZUN Earnings Call Summary for Q4,2025

Q4 Strong Finish: 6% revenue growth, 91% op profit surge, BBM breakeven milestone.
2028 Vision: RMB 550M op profit target via BEC margin expansion and BBM scale.
AI Efficiency: 20% cost reduction in tech, 30% Gap China sales growth.
Cash Flow Strength: 315% YoY op cash flow growth to RMB 420M.
2026 Ambition: Double 2025 op profit, BBM annual breakeven, 50 new stores.

Earnings

EPS

Revenue

Revenue & Expenses

BZUN has released its 2025 Q3 earnings report, with revenue of 302.88M, reflecting a YoY change of 3.33%, and net profit of -13.30M, showing a YoY change of -0.12%. The Sankey diagram below clearly presents BZUN's revenue sources and cost distribution.

Key Indicators

Baozun (BZUN) key financial stats and ratios, covering profitability, financial health, and leverage.

Income Statement

Baozun (BZUN)'s revenue and profit trends over recent years, visualized with a waterfall chart to showcase the revenue-to-profit funnel.

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Breakdown

Balance Sheet

Baozun (BZUN)'s asset and liability trends over recent years, visualized with a waterfall chart to illustrate changes in its asset-liability structure.

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Breakdown

Cash Flow

Baozun (BZUN)'s cash flow trends over recent years, visualized with a waterfall chart to illustrate changes in its operating, investing, and financing cash flows.

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Breakdown