BKNG

Analyst consensus is balanced: 33% Strong Buy, 33% Buy, and 33% Neutral, yielding a historical weighted rating of 1.25—essentially neutral. Fund-flow analysis shows a good overall score of 7.75/10, yet all size categories (Small, Medium, Large, Extra-large) exhibit negative trends, with ratios around 0.48-0.49. This tug-of-war between positive sentiment and cautious money flow reinforces the neutral stance, suggesting investors should await clearer conviction before sizing up positions.