Ford's Trading Volume Drops 29.53% to $17.86 Billion Ranking 47th in Market

On April 8, 2025, Ford's trading volume reached $17.86 billion, marking a 29.53% decrease from the previous day, placing it 47th in the day's stock market rankings. Ford's stock price fell by 5.95%, marking the second consecutive day of decline, with a total decrease of 9.29% over the past two days.

Ford has introduced significant updates to its 2025 F-150 Lightning model, enhancing its features without increasing the price. The new model boasts improved charging capabilities, including a maximum DC fast-charging current of 500 amps, which should reduce charging times. Additionally, Ford has added features such as real-time charging speed displays, universal charge limits, and scheduled charging times to make the charging process more convenient.

One of the most notable updates is the compatibility with Tesla's Supercharger network. Ford is providing free NACS adapters, allowing Lightning owners to access Tesla's charging infrastructure. This move is seen as a significant step towards interoperability in the electric vehicle charging ecosystem. Ford has also introduced the "Dark Elements" package, which includes black paint and 22-inch wheels for a more stealthy appearance.

Ford has also improved the BlueCruise 1.4 system, offering a smoother and more natural hands-free highway driving experience. The updated system provides better in-lane stability, enhancing the overall driving experience. Despite these enhancements, Ford has maintained the starting prices for the 2025 F-150 Lightning, with the XLT model starting at $62,995 and the top-of-the-line Platinum Black at $92,995.

Ford has launched a new marketing campaign titled "From America, For America," emphasizing the American heritage of the brand. As part of this campaign, Ford is offering its employee pricing plan to the general public until June 2, 2025. This plan allows customers to pay the same price as Ford employees, providing significant savings on most models. However, some high-end models like the Raptor and Super Duty pickups are excluded from this offer.

Ford is also extending its "Power Promise" until the end of June, which includes a free home charger and installation for customers purchasing or leasing certain electric vehicles, including the F-150 Lightning. This offer aims to encourage more customers to adopt electric vehicles by providing a convenient charging solution. Ford's efforts to improve the F-150 Lightning and offer competitive pricing and incentives are expected to boost sales and attract more customers to the electric vehicle market.