BZUN
Baozun·NASDAQ
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About BZUN
Baozun Inc.
The leading brand e-commerce service partner that helps brands execute their e-commerce strategies in China
Information Technology Services
12/17/2013
05/21/2015
NASDAQ Stock Exchange
6,887
12-31
Depository Receipts (Ordinary Shares)
No. 1-9, Lane 510, West Jiangchang Road, Shanghai 200436, China
The Company, its subsidiaries and its variable interest entities (' VIE ') (collectively referred to as the 'Group ') are principally engaged in the business of providing end-to-end e-commerce solutions to customers, including sales of apparel, home and electronic products, online store design and erection, visual marketing and marketing, online store operation, customer service, warehousing and order distribution, as well as comprehensive brand management such as strategy and strategic positioning, brand and marketing, retail and e-commerce operations, supply chain and logistics and technology empowerment.
Baozun E-commerce Co., Ltd. is a holding company that mainly provides branded e-commerce solutions. The company focuses on providing comprehensive branded e-commerce solutions for its brand partners, including information technology (IT) solutions, online store operations, digital marketing, customer service, and warehousing and fulfillment. According to the different needs of brand partners, the company adopts three business models: distribution model, service fee model and agency sales model. The company provides omni-channel solutions covering official brand stores, online markets such as Tmall, JD.com and PDD, as well as social media channels such as WeChat Mini Programs and Xiaohongshu, as well as emerging live broadcast and short video platforms such as Douyin and Kuaishou.
Earnings Call
Q1/2025
Estimate EPS--
Actual EPS-0.14
Estimate Revenue2.00B
Actual Revenue284.48M
Contradictions Unveiled: Baozun's Q1 2025 Earnings Call Highlights Diverging Views on Consumer Sentiment, AI Strategy, and E-commerce Performance
May 21,2025 10:04
Earnings Decrypt
Earnings Decrypt
Q2/2025
Estimate EPS--
Actual EPS-0.04
Estimate Revenue350.60M
Actual Revenue356.34M
Baozun's Q2 2025 Earnings Call: Contradictions on BBM Profitability Timelines, AI Application Focus, and Platform Performance
Aug 28,2025 01:32
Earnings Decrypt
Earnings Decrypt
Q3/2025
Estimate EPS--
Actual EPS-0.1
Estimate Revenue2.10B
Actual Revenue302.88M
Baozun's Q3 2025: Contradictions Emerge in Consumer Sentiment, Brand Strategy, and Instant Shopping Focus
Nov 25,2025 06:32
Earnings Decrypt
Earnings Decrypt
Company Financials
EPS
BZUN has released its 2025 Q3 earnings. EPS was reported at -0.1, versus the expected 0, missing expectations. The chart below visualizes how BZUN has performed over recent quarters, highlighting trends in earnings surprises.
Revenue & Expenses
BZUN has released its 2025 Q3 earnings report, with revenue of 302.88M, reflecting a YoY change of 3.33%, and net profit of -13.30M, showing a YoY change of -0.12%. The Sankey diagram below clearly presents BZUN's revenue sources and cost distribution.
Forecast
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