MNSO
MNSO
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MNSO Profile
Miniso Group Holding Limited
A global value retailer offering a variety of design-led lifestyle products
Multi-category retail
01/07/2020
10/15/2020
New York Stock Exchange
7,003
12-31
Depository Receipts (Ordinary Shares)
8F, M Plaza, No. 109, Pazhou Avenue, Haizhu District, Guangzhou 510000, Guangdong Province, China
The company's main business is investment holding. The main business of the company's subsidiaries is the retail and wholesale of creative lifestyle household products and trendy toy products in China, other Asian countries, the Americas, Europe and certain other countries.
Miniso Group Holding Limited was incorporated in the Cayman Islands on 7 January 2020. The company is a global retailer offering a rich variety of creative living home products. In the nine years since opening its first store in China in 2013, the company has successfully incubated two brands, Miniso and TOPTOY. According to the Frost & Sullivan Report, in 2021, the company's product GMV sold through the Miniso store network totaled approximately RMB 18 billion (US $2.8 billion), making it the world's largest integrated retailer of private-label lifestyle home furnishings. TOPTOY is a new brand launched by the company in December 2020 and is a brand pioneer who proposed the concept of a trendy toy collection store. According to the same source, TOPTOY's GMV in 2021 reached RMB 374.4 million, ranking seventh in China's trendy toy market.