IQ
Iqiyi
--
--(--)
Market Open: --
--
--(--)
Post-Market: --
IQ Profile
Iqiyi, Inc.
An innovative market-leading online entertainment service in China
Entertainment
11/27/2009
03/29/2018
NASDAQ Stock Exchange
4,981
12-31
Depository Receipts (Ordinary Shares)
4/F, iQIYI Youth Center, Yoolee Plaza, No. 21, North Road of Workers’ Stadium, Chaoyang District, Beijing 100027, People’s Republic of China
Rich, high-definition, smooth professional video experience
Iqiyi, Inc. was incorporated under the laws of the Cayman Islands on November 27, 2009. It is a provider of high-quality video entertainment services in China. It was officially launched on April 22, 2010. Adhering to the brand slogan of "Enjoy Quality", it actively promotes all-round innovation in products, technology, content, marketing, etc., and provides users with a rich, high-definition and smooth professional video experience, and is committed to giving people equal and convenient access to more and better videos. At present, iQIYI has successfully built a video business ecosystem that connects people and services, including e-commerce, games, movie tickets and other businesses, leading the diversified development of video website business models. IQIYI's brand tone of quality, youth and fashion is deeply rooted in the hearts of the people, attracting a large number of young users around the world. IQIYI has created a rich library of genuine video content covering more than ten types of movies, TV series, variety shows, and animations, and through the continuous promotion of the strategy of "produced by iQIYI", the "pure web content" has entered the true sense of all categories, High-quality era. At the same time, as a video website with a large number of paying users, iQIYI advocates the VIP membership concept of "light luxury and new doctrine", advocates people's pursuit of high-quality life details, and insists on providing VIP members with exclusive massive boutique content, the ultimate audio-visual experience, and unique Offline membership service. In 2014, iQIYI established a video brain for understanding human behavior based on search and video data around the world, iQIYI Brain, which uses big data to guide the production, production, operation and consumption of content. And through strong cloud computing capabilities, bandwidth reserves and a global video distribution network, to provide users with better video services. In the new era of experiential marketing driven by dual-core technology and content, iQIYI creatively put forward the customer service values and methodology of "iJOY Yuexiang Marketing". Through multi-screen touch points, creative content, technology optimization, interactive participation, and realization of purchases, the ROI is comprehensively improved, so that customers can enjoy the success and happiness brought by innovative marketing. In the future, iQIYI will continue to make efforts in the fields of diversified content reserves, personalized product experience, and customized marketing services to lead the video experience revolution. Continuously improve the ability to connect people and services, and better change people's lives.