Celsius Holdings, Inc., was incorporated in Nevada on April 26, 2005. The company is engaged in the development, marketing, sales and distribution of "functional" calorie burning healthy beverages. According to several clinical studies it has funded, a single serving of 12 ounces can boost a consumer's metabolism by 12 percent and burn 100 calories for up to three hours. The company is focusing on the additional benefits of taking healthy beverages before exercise. Such as increased fat burning, increased lean muscle mass and increased endurance benefits. Celsius Calorie Burning Beverage was first introduced to the market in 2005. 

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