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About BZUN20260417C2.5
Information Technology Services
Baozun E-commerce Co., Ltd. is a holding company that mainly provides branded e-commerce solutions. The company focuses on providing comprehensive branded e-commerce solutions for its brand partners, including information technology (IT) solutions, online store operations, digital marketing, customer service, and warehousing and fulfillment. According to the different needs of brand partners, the company adopts three business models: distribution model, service fee model and agency sales model. The company provides omni-channel solutions covering official brand stores, online markets such as Tmall, JD.com and PDD, as well as social media channels such as WeChat Mini Programs and Xiaohongshu, as well as emerging live broadcast and short video platforms such as Douyin and Kuaishou.
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