Zynga’s Steam Poker Expansion Drives Cross-Play as Take-Two Ranks 328th in $320M Trading Volume

On August 15, 2025, Take-Two Interactive (TTWO) closed with a 0.42% decline, its trading volume of $0.32 billion placing it 328th among stocks. The company’s subsidiary, Zynga, announced the launch of Zynga Poker on Steam, marking the game’s first cross-platform availability. Players can now access the title via PC, mobile, and web with unified accounts, enhancing user engagement across ecosystems.

Zynga Poker, launched in 2007, has expanded to Steam with features like rotating poker modes and multi-table tournaments. The move aims to leverage Steam’s large PC gaming audience, offering existing players seamless transitions between platforms and rewarding new Steam users with 26 million in-game chips. The expansion aligns with Zynga’s strategy to broaden its global reach, emphasizing crossplay as a competitive advantage in the gaming sector.

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