ZTE's Broadband User Congress 2024: Empowering Collaboration for ARPU Growth

ZTE Corporation, a global leader in integrated information and communication technology solutions, recently hosted the Broadband User Congress 2024 in Mexico City, Mexico. The event, themed "Empowering Broadband Collaboration," attracted over 500 attendees from over 20 countries, featuring more than 30 speakers discussing trends, use cases, and innovations in broadband services.


During the event, ZTE highlighted its commitment to unlocking the full potential of operators' networks, elevating user experiences, and building agile, future-ready infrastructure. The company presented solutions to optimize user bases, expand high-quality user systems, accelerate network modernization, and reduce operational costs.

ZTE proposed optimizing the user base through solutions such as Gigabit + Mesh, 2-Gigabit + Mesh + STB, and All-Optical Mesh + NAS + IPC. These solutions aim to retain base customers, convert mid-tier customers, and elevate premium customers, resulting in comprehensive ARPU improvements.


To attract, retain, and engage high-end users, ZTE outlined strategies for quality marketing, exceptional user experiences, and seamless installations. Additionally, the company explored opportunities in the ToB markets to further expand its high-value user base.

ZTE introduced a solution for accelerating lightweight network modernization, including optimizing network resource sharing, making passive ODN networks visible and manageable, and helping MSOs transition from HFC to FTTH. The company also presented an advanced light transport network solution that enables significant cost reductions while supporting lightweight, flexible networks.

In addressing operational costs, ZTE highlighted an automated management and control platform covering the entire lifecycle of network planning, construction, maintenance, and optimization. This platform empowers operators to streamline operations and improve overall efficiency.


With decades of collaboration with Latin American customers and a deep understanding of telecom needs, ZTE's broadband network strategy focuses on building next-generation all-optical networks that deliver enhanced service experiences for individuals, households, and businesses across the region.

ZTE continues to lead the global market, ranking No.1 in PON CPE and DSL CPE shipments, with over 604 million CPE devices shipped worldwide. The company also leads the global IP STB market, with total shipments ranking first. Furthermore, ZTE ranks No.2 in global PON OLT and 10G PON market share, and its TITAN platform has been recognized as a "Leader" for four consecutive years by GlobalData.


In conclusion, ZTE's Broadband User Congress 2024 demonstrated the company's commitment to empowering broadband collaboration and driving ARPU growth through innovative solutions and strategies. By optimizing user bases, expanding high-quality user systems, accelerating network modernization, and reducing operational costs, ZTE is well-positioned to shape the future of broadband services and maintain its leadership in the global market.