ZTE: AI-Driven Innovation in Terminal Devices at MWC Barcelona 2025

ZTE Corporation (0763.HK / 000063.SZ), a global leader in integrated information and communication technology solutions, showcased its commitment to AI-driven innovation at the Mobile World Congress (MWC) Barcelona 2025. The company's "AI for All" strategy, which aims to integrate AI capabilities into a wide range of devices and applications, was on full display at the event. ZTE's booth at Fira Gran Via, Hall 3, 3F30, featured innovative solutions that highlighted the company's dedication to AI-driven terminal devices.

ZTE's "AI for All" strategy focuses on creating a Full-Scenario Intelligent Ecosystem with AI-driven multi-modal interactions and a full range of AI devices. This approach ensures that every consumer can benefit from the efficiency, emotional resonance, and enhanced functional values brought by AI. At MWC Barcelona 2025, ZTE showcased a lineup of World No.1 FWA & MBB solutions powered by AI, 5G-Advanced, and Wi-Fi 7, demonstrating its global leadership with the No.1 market share for four consecutive years, according to the latest TSR report.

One of the key highlights of ZTE's presence at MWC Barcelona 2025 was the launch of the nubia Neo 3 series, a gaming-centric smartphone lineup that embraces the "Born to Win" concept. The nubia Neo 3 series is designed to deliver exceptional gaming experiences for everyone, powered by cutting-edge AI features like AI Companion Demi, AI Performance Engine NeoTurbo, new AI Game Space, AI Translate, and AI Photography. The series also boasts comprehensive hardware upgrades, such as unique dual gaming shoulder triggers, a 6000mAh large battery, and a dynamic esports design. The nubia Neo 3 GT 5G starts at €299, while the nubia Neo 3 5G is priced from €249.

ZTE also introduced the nubia Z70 Ultra, a flagship smartphone that redefines smartphone photography with its revolutionary 1.5K true full-screen display and AI-driven photography enhancements. The nubia Z70 Ultra features the Neovision AI Photography system, powered by the Snapdragon® 8 Elite Mobile Platform, a 6150mAh battery, and IP68/IP69 dustproof and waterproof ratings. The nubia Z70 Ultra is priced at €699.



ZTE's commitment to AI-driven terminal devices is not limited to smartphones. The company also showcased its AI earphones, nubia LiveFlip, designed for tasks like Knowledge Q&A, AI Travel & Ticket Booking, Real-Time AI Translate, and more. The nubia LiveFlip offers companionship and emotional resonance through voice chat centered on AI smartphones, making AI smartphones that listen, understand, and care for users.



ZTE's "AI Together" concept integrates AI big models' capabilities, creating a more intelligent and efficient AI experience. By intelligently selecting the most suitable AI expert to solve a problem, ZTE's devices can provide better and more personalized AI services. Additionally, ZTE's AI Pets feature, which will be available on the nubia Flip 2, allows users to interact with and care for virtual pets using AI technology, adding an emotional connection and entertainment value to ZTE's devices.

ZTE's AI-driven terminal devices cater to a wide range of budgets, ensuring that AI technology is accessible and beneficial to a broader audience. The company's commitment to AI-driven innovation, as demonstrated at MWC Barcelona 2025, positions ZTE as a leader in the global AI market and sets the stage for future growth and success.

Important note: Investors are reminded to do their due diligence and not rely on the information provided as financial advice. Consider this article as supplementing your required research. Please always apply independent thinking.