Zora's ZORA Token Launch Set for April 23, 2025 After Base Network Promotions

Onchain social media platform Zora announced that its ZORA token will be live on April 23, 2025. This announcement comes after the platform gained significant attention on X following promotions by the Base network team. The platform outlined two snapshots for the token drop, one covering activity from January 1, 2020, to March 3, 2025, and another from March 3 to April 20, 2025. Snapshots are used to record the state of a blockchain at a specific point in time, often to reward users in tokens based on their activity over a specific period.

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Zora, backed by coinbase, gained prominence last week when Base creator Jesse Pollack highlighted how the platform allows the creation of “content coins” — tokens that represent underlying pictures or word phrases in a tradeable form. Pollack’s promotions of several Zora-created tokens generated significant hype and activity on the platform, with user count and token creation reaching record levels late last week. The platform attracted over 230,000 new traders on Sunday.

Base’s official X account posted about a token called "Base is for everyone,” which saw its market cap surge from a few thousand to over $17 million within hours. However, blockchain analysts later discovered that three crypto wallets had purchased the tokens ahead of the official announcement, netting them a profit of $666,000. Coinbase, which develops and maintains Base, clarified that the "Base is for everyone" coin is not the official cryptocurrency of Base and that the layer 2 did not directly sell those tokens.

The announcement of the token following such promotions sparked accusations of insider trading and poor communication from X users. Comments ranged from skepticism to predictions of significant profits for insiders. User @DCBcrypto remarked, “So it was literally an airdrop shill to create hype and liquidity for a dump of supply controlled by Coinbase Ventures? Got it.” Others, like @KienNguyen_NFT, predicted “Day 1 listing + insiders making 8 figs incoming,” while @blknoiz06 commented, “good marketing.”

Pollack has since addressed the rumors, denying that the Zora promotions were part of a marketing campaign. Despite the controversy, the platform continues to prepare for the token airdrop, which is set to take place on April 23, 2025. The snapshots will determine the distribution of tokens based on user activity, rewarding those who have engaged with the platform over the specified periods.