Zora's Price Surges 3.28% as Coinbase Integration Boosts Adoption

Zora's latest price was $0.1229, up 3.28% in the last 24 hours. Since its launch in September of the previous year, the Zora app has gained significant traction, with over 127,000 downloads on iOS and more than 50,000 downloads on Android. This widespread adoption is evident in the daily posting activity, with nearly 18,000 Zora accounts actively posting content. Interestingly, 36% of these daily posting accounts are using the Base app, which recently rebranded from the Coinbase Wallet app and integrated Zora for some users. This integration has sparked a surge in Zora use through the Base app, further expanding its reach and accessibility.

Youssef El Allali, a Base engineer, recently shared an AI agent tool that allows Base app users to trade small amounts of Zora creators’ tokens by mentioning a Zora account’s handle. This innovation could further streamline the trading process and make it more user-friendly, potentially attracting more users to the platform. When users join Zora, a creator token is automatically generated and associated with their account, allowing other users to effectively “trade” them. While the primary motivation for buying someone else’s token is to financially support them or potentially make a quick profit, the underlying value proposition remains somewhat unclear.

Despite some skepticism from crypto traders who may view Zora as a short-lived fad, the platform has a significant advantage: backing from Coinbase. This support has helped Zora stand out from other similar platforms like Friendtech or StarsArena, which lack such backing. The market caps of some Zora creator tokens are surprisingly high, with about 20 content creators, including ex-Coinbase employee and Zora cofounder Jacob Horne, having creator account market caps of $1 million or more each. Additionally, 45 creators have market caps of over half a million dollars each, indicating a diverse range of content creators on the platform.

The top 10 accounts on Zora by market cap include a variety of content types, such as a porn account, an AI art account, a crypto trading influencer, and some meme accounts. This diversity suggests that art is not the dominant content type on Zora’s financial landscape. Some Zora accounts are personal and tied to individuals, while others are more anonymous or appear to represent a company or group. This variety in account types adds to the platform’s appeal and versatility.

However, the rapid assignment of value to people or their content raises ethical and practical questions. Some artists and founders have expressed reservations about Zora. For instance, electronic music artist and Royal founder Justin Blau criticized the narrative surrounding Zora, arguing that it disguises speculative elements and could mislead creatives about the true uses of crypto. Visual artist ThankYouX also expressed concerns, stating that Zora adds a purely speculative element to art, which is not its primary purpose. ThankYouX further criticized the Zora team for launching the platform automatically for artists and hyping the speculation element too much.

Vitalik Buterin, the co-founder of Ethereum, recently tried Zora and raised concerns about user segregation on Ethereum. He argued that requiring users to input email addresses and the affiliated smart wallets tied to them could create two incompatible ecosystems: one for “real Ethereum users” and one for “mainstream people.” Buterin’s comments highlight the potential risks and challenges associated with integrating new platforms like Zora into the existing Ethereum ecosystem. Despite these concerns, Zora continues to gain traction and attract a diverse range of content creators and users, thanks in part to its backing from Coinbase and innovative features like the AI agent tool for trading tokens.

The Zora platform on Base network is challenging Solana's dominance in token creation, with recent data showing unprecedented activity on the Ethereum layer-2 solution. This social finance phenomenon gained momentum after Coinbase rebranded its wallet to Base App on July 16, 2025, integrating creator tools like Zora that allow users to tokenize social media posts. Within 24 hours, new token launches surged from 7,557 to over 22,000 on Base.

Zora's platform specifically saw remarkable adoption, overtaking major Solana competitors to become the industry leader in daily token launches. On July 24, Zora processed 38,254 new tokens – exceeding the combined total of 29,012 tokens across Solana's main meme coin platforms. While token volume indicates significant user engagement, critics question the liquidity and lasting value of these creator tokens due to frequently minimal trading activity.

Part of Zora's appeal lies in its creator-centric approach, where social media users can monetize regular activities. Recent data shows Zora surpassed 18,000 daily users with creator tokens collectively reaching valuations exceeding $1 million. This platform allows users to transform social posts into digital assets, though community debates continue regarding whether most tokenized content retains sustainable value beyond initial engagement.

Industry figures present contrasting perspectives on Zora's model. Alexander Cutler of Base-based Aerodrome publicly championed the platform for onboarding mainstream users who enjoy tokenizing content, suggesting speculators merely facilitate markets. Conversely, Brian Huang of Glider cautioned that many creators and fans become trapped in illiquid tokens with questionable value, proposing direct fan tipping as a more transparent alternative to tokenization.

The platform has attracted high-profile crypto personalities, including influential Solana investor Ansem (Zion Thomas), signaling broadening industry recognition. Current analyses suggest Zora represents a cultural shift toward social tokenization, though its long-term viability hinges on developing deeper liquidity pools and applications that maintain user interest beyond novelty-driven engagement peaks.