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Zora's native token, ZORA, surged over 30% in the wake of its listing on
, marking a significant milestone for the creator-economy blockchain protocol. The price rally, which reached a peak of $0.093 in late October 2025, was accompanied by a 785% surge in 24-hour trading volume, exceeding $569 million, as retail and institutional investors flocked to the asset [2]. The listing, announced by Robinhood on October 9, 2025, provided millions of U.S. retail traders with direct exposure to ZORA, a token built on Ethereum's Base layer-2 network and integrated with Coinbase's ecosystem [4].The price surge followed a broader downtrend for ZORA, which had previously peaked at $0.147 in August 2025 before retreating to around $0.056 in early October. Post-listing, the token's value rebounded sharply, closing the 24-hour period at $0.092, representing a 77% gain on Yahoo Finance data [1]. Analysts attribute the momentum to a combination of increased liquidity, retail-driven demand, and whale accumulation. On-chain data from Nansen revealed a 37% increase in large wallet holdings, with big investors adding 8.72 million tokens post-listing [2].
Technical indicators further reinforced the bullish sentiment. ZORA broke out of a falling wedge pattern on the 4-hour chart, with the MACD line crossing above the signal line and RSI reading above 86, signaling overbought conditions [4]. The token also surpassed key resistance levels, including $0.08, and is now targeting $0.12 as the next major price threshold [4]. If sustained, this could pave the way for a retest of its all-time high of $0.147.
ZORA's growth is underpinned by its role in the Base network, where it facilitates tokenized content creation and trading. Since July 2025, the platform has seen rapid adoption, with daily token generation rising to 30,000 units and Base surpassing
in daily token launches [1]. The integration with Coinbase's Base App has further amplified ZORA's utility, enabling creators to monetize digital content through tokenized posts and profiles .Despite the optimism, analysts caution that the rally's sustainability hinges on continued user adoption and ecosystem growth. While ZORA's market cap expanded to $455 million post-listing, it remains 36% below its August peak [2]. CoinGecko's sentiment data showed 84% of the community remains bullish, though volatility remains a concern [1].
The listing also positioned ZORA as a direct competitor to platforms like Pump.fun, which focuses on speculative
tokens. Unlike Pump.fun, ZORA prioritizes creator-driven value, with creators retaining 50% of trading fees . This institutional-grade infrastructure, coupled with regulatory clarity for Coinbase's Base network, has drawn comparisons to projects with stronger long-term fundamentals .ZORA's surge reflects broader market dynamics, with creator-economy tokens gaining traction amid a subdued crypto landscape. While
and faced declines during the same period, ZORA's 30-77% rally highlighted its appeal as a niche play in the Web3 creator space. However, experts emphasize that the token's future performance will depend on its ability to maintain user engagement, expand trading pairs, and navigate regulatory scrutiny.
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