Zooz Power's Bitcoin Treasury Strategy: A New Frontier for Renewable Energy Firms

Zooz Power Ltd. (Nasdaq and TASE: ZOOZ) has made headlines by becoming the first dual-listed company to adopt a Bitcoin-backed treasury strategy, following shareholder approval of a $180 million private placement (PIPE) and related proposalsZOOZ Shareholders Approve Previously Announced $180 Million Private Placement and Bitcoin Treasury Reserve Strategy^[1]. This move positions ZOOZ as a pioneer in merging digital assets with corporate treasury management, a trend gaining traction among renewable energy firms seeking to stabilize balance sheets and attract institutional capitalWhy Corporate Bitcoin Treasuries Demand Is Slowing in 2025^[2].

Strategic Rationale for Zooz

The company plans to allocate 95% of the net proceeds from the PIPE—after repaying outstanding promissory notes—to purchase and hold Bitcoin on its balance sheetZOOZ Shareholders Approve Previously Announced $180 Million Private Placement and Bitcoin Treasury Reserve Strategy^[1]. CEO Jordan Fried emphasized that Bitcoin will serve as a "strategic asset," enhancing growth, stability, and differentiation in a competitive marketZOOZ Shareholders Approve Previously Announced $180 Million Private Placement and Bitcoin Treasury Reserve Strategy^[1]. Shareholders also approved an increase in authorized share capital and the election of two new directors, signaling confidence in the company's digital asset-driven visionZOOZ Shareholders Approve Previously Announced $180 Million Private Placement and Bitcoin Treasury Reserve Strategy^[1].

This strategy aligns with broader industry trends. Renewable energy firms, which often generate stable cash flows from long-term power purchase agreements (PPAs), are uniquely positioned to leverage Bitcoin as a hedge against inflation and currency devaluationHow A Bitcoin Treasury Converts Idle Reserves Into^[3]. For example, SolarBank Corporation has pioneered a "Solar-to-Bitcoin" model, using revenue from its Geddes Solar Power Project to acquire BitcoinBitcoin Purchases to be made by SolarBank Using Net Cash from^[4]. Similarly, Cipher Mining, a U.S.-based miner, relies on renewable energy to power operations, aligning with ESG goals while building Bitcoin reservesZOOZ Shareholders Approve Previously Announced $180 Million Private Placement and Bitcoin Treasury Reserve Strategy^[1].

Institutional Investor Interest and Market Dynamics

The adoption of Bitcoin in corporate treasuries is no longer confined to tech or finance firms. Aker ASA, a Norwegian industrial investment company, has allocated Bitcoin to its balance sheet as a hedge against macroeconomic volatilityZOOZ Shareholders Approve Previously Announced $180 Million Private Placement and Bitcoin Treasury Reserve Strategy^[1]. Meanwhile, institutional demand for Bitcoin-linked investments has surged. In Q2 2025, public companies acquired 131,000 BTC, outpacing ETFs' 111,000 BTC purchasesWhy Corporate Bitcoin Treasuries Demand Is Slowing in 2025^[2]. This trend reflects growing confidence in Bitcoin as a store of value, with 35 public firms now holding at least 1,000 BTC—a jump from 24 in Q1 2025ZOOZ Shareholders Approve Previously Announced $180 Million Private Placement and Bitcoin Treasury Reserve Strategy^[1].

The approval of spot Bitcoin ETFs in early 2024 further accelerated institutional adoption, with ETFs attracting $45 billion in monthly inflowsHow A Bitcoin Treasury Converts Idle Reserves Into^[3]. However, corporate treasuries remain a critical driver of Bitcoin demand. As of August 2025, public companies added 415,000 BTC to their reserves in 2025 alone, surpassing the total for the entire previous yearWhy Corporate Bitcoin Treasuries Demand Is Slowing in 2025^[2]. This momentum is supported by structured financial instruments—such as convertible debt and yield-bearing products—that allow investors restricted from direct Bitcoin ownership to participate in its appreciationHow A Bitcoin Treasury Converts Idle Reserves Into^[3].

Challenges and Future Outlook

While the trend is promising, companies are adopting a measured approach. For instance, Strategy (formerly MicroStrategy) reduced its monthly Bitcoin purchases from 134,000 BTC in November 2024 to 3,700 BTC by August 2025Why Corporate Bitcoin Treasuries Demand Is Slowing in 2025^[2]. This slowdown reflects a shift toward strategic, long-term accumulation rather than speculative buying. Nonetheless, the total number of firms with Bitcoin treasuries is projected to reach 184 by year-end, with holdings exceeding 1 million BTCBitcoin Purchases to be made by SolarBank Using Net Cash from^[4].

For Zooz Power, the integration of Bitcoin into its treasury could enhance shareholder value by diversifying assets and attracting a new class of investors. However, the company must navigate regulatory scrutiny and price volatility inherent to digital assets. As CEO Fried noted, the strategy is designed to "drive stability and differentiation," positioning ZOOZ at the intersection of renewable energy and financial innovationZOOZ Shareholders Approve Previously Announced $180 Million Private Placement and Bitcoin Treasury Reserve Strategy^[1].

Conclusion

Zooz Power's Bitcoin treasury strategy exemplifies a broader shift in corporate finance, where renewable energy firms are leveraging digital assets to stabilize balance sheets and tap into institutional capital. With 36 more public companies expected to join the Bitcoin treasury movement by year-endBitcoin Purchases to be made by SolarBank Using Net Cash from^[4], the convergence of clean energy and blockchain technology is reshaping traditional investment paradigms. For investors, this trend underscores the importance of evaluating companies not just by their core operations but by their ability to innovate in an evolving financial landscape.