ZoomInfo Named Only Vendor in Gartner Voice of the Customer Report for ABM Platforms

ZoomInfo is the only vendor recognized as Customers' Choice in the 2025 Gartner Voice of the Customer Report for Account-Based Marketing Platforms. The company generated the highest volume of reviews in the ABM category and scored a 4.7 average rating. ZoomInfo's Go-To-Market Intelligence Platform unifies data, automation, and engagement to simplify ABM execution at scale. The platform's recognition reflects customer adoption and satisfaction, with customers praising its comprehensive data, accurate lead intelligence, and advanced prospecting tools.

ZoomInfo, a leading provider of Go-To-Market Intelligence Platforms, has been recognized as the only vendor to achieve a Customers’ Choice distinction in the 2025 Gartner® Voice of the Customer Report for Account-Based Marketing (ABM) Platforms. This recognition underscores ZoomInfo's broad customer adoption and exceptional satisfaction, as reflected in the highest volume of reviews in the ABM category and an impressive 4.7 average rating [1].

ZoomInfo's Go-To-Market Intelligence Platform unifies data, automation, and engagement to simplify the execution of ABM at scale. The platform's capabilities include comprehensive B2B data, accurate lead intelligence, and advanced prospecting tools, which have been praised by users for their effectiveness in improving lead generation and targeted outreach [1].

The recognition from Gartner adds to ZoomInfo's other notable achievements, such as being named a Leader in the 2024 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms. This peer recognition highlights the platform's ability to meet the evolving needs of B2B marketers and sales teams [1].

In addition to its platform's success, ZoomInfo has also partnered with MNTN Inc., a cloud-based marketing automation software company, to revolutionize B2B marketing on connected TV. This partnership aims to leverage ZoomInfo's data and MNTN's advertising and creative software to enhance the effectiveness of B2B marketing campaigns [2].

As account-based marketing continues to gain traction, the importance of a robust data foundation cannot be overstated. ZoomInfo's platform addresses this need by providing enriched data about lead accounts, enabling marketers to tailor their messaging effectively and engage customers at scale [3].

In conclusion, ZoomInfo's recognition as a Customers’ Choice in the 2025 Gartner Voice of the Customer Report for ABM Platforms reflects its ability to meet the demands of modern B2B marketing. The platform's data-driven approach, combined with its partnerships and industry recognition, positions it as a key player in the ABM landscape.

References:
[1] https://www.businesswire.com/news/home/20250709743999/en/ZoomInfo-Recognized-as-the-Only-Vendor-Positioned-in-the-Customers-Choice-Quadrant-in-2025-Gartner-Voice-of-the-Customer-Report-for-Account-Based-Marketing-Platforms
[2] https://www.marketwatch.com/investing/stock/mntn
[3] https://pipeline.zoominfo.com/marketing/data-account-based-marketing