Zoomex Partners with Haas F1 Team for Global Interview Series

Zoomex, a rapidly expanding digital asset trading platform, has officially partnered with the Haas F1 Team to launch a global brand interview series titled "Engine On: Zoomex × Haas Interview Season." This campaign aims to foster a co-creative content ecosystem and rebuild the authentic connection between trading platforms and user trust by featuring real users and professional traders in in-depth conversations.

The inaugural episode of the series features Oliver Bearman, a rising star in the F1 racing world. Bearman shares his journey from F2 to F1, his aspirations for his first full season, and his two-year partnership with Zoomex. When asked about the similarities between racing and crypto trading, Bearman drew a parallel between his driving style and Zoomex's trading engine, emphasizing the importance of rapid execution and split-second decision-making in both fields.

Zoomex highlighted that this dialogue sets the tone for the series, emphasizing "rapid execution meets authentic judgment." The campaign aims to draw parallels between motorsport and crypto trading behavior, sparking strong user resonance. Beyond the race-centric episode, the series will unfold across two key storytelling threads: insights from 10 globally influential KOLs in the crypto trading space and discussions with 18 real Zoomex users, grouped by language, who will share their experiences and trading logic.

All participants in the series are verified Zoomex users, ensuring authenticity and representativeness. Zoomex defines this initiative as an attempt at "co-created brand storytelling," using the user's perspective to establish deeper trust mechanisms with the platform. The interview series will be released in multiple languages, covering major crypto communities in Japan, Korea, Europe, and Latin America. Through localized storytelling and embedded community engagement, Zoomex aims to further enhance its brand presence in regional markets.

As of Q2 2025, Zoomex has surpassed 3 million registered users, supports over 500 trading pairs, and operates across 35+ countries and regions. Known for its "simplicity × ease of use × lightning-fast execution," Zoomex has built a strong reputation among global crypto traders. In an increasingly noisy and homogeneous crypto landscape, Zoomex chooses to respond to users' core concerns through slow, high-trust content, giving real users and thought leaders the space to voice their reasons for choosing Zoomex.

With new episodes rolling out weekly, Zoomex × Haas Interview Season marks the platform's evolution from a tool-based product to a resonance-driven brand—building trust through content and winning user loyalty at every trading decision point. The platform is no longer just a slogan broadcaster but a builder of shared conviction, aiming to return the question "Why Zoomex?" back to its users through longer-term, more authentic content formats.