Zomato's Ambitious Growth Plan: 30% Annual Food Delivery Growth Over 5 Years

Zomato, India's leading food delivery platform, has set an ambitious target for its food delivery business. The company expects to achieve an annual growth rate of 30% over the next five years, as stated by an executive. This aggressive growth plan is supported by various strategic initiatives and market trends.

Zomato's expansion into new cities and regions is a key driver of its growth strategy. As of FY24, the company operates in over 500 cities, with plans to expand to 1,000 cities by 2025. This expansion exposes Zomato to new markets, increasing its active customer base and restaurant partners. With a CAGR of 30% in food delivery revenue over the last five years, Zomato's expansion into new cities is likely to contribute significantly to its growth.

Technological advancements, such as AI and data analytics, will play a pivotal role in Zomato's growth strategy. By leveraging AI, Zomato can optimize delivery routes, predict demand, and personalize recommendations for customers, enhancing user experience and operational efficiency. Data analytics will help Zomato identify trends, optimize pricing, and improve restaurant partnerships. These technological advancements are expected to drive Zomato's projected 30% annual growth in its food delivery business over the next five years.

Zomato's acquisition of Blinkit in 2022 has significantly expanded its quick commerce offerings. Blinkit's GOV grew to Rs 12,400 crore in FY24, allowing Zomato to tap into the growing demand for instant deliveries. This strategic move complements Zomato's core food delivery business and enhances its market reach. Additionally, partnerships with local restaurants and hyperlocal services have enhanced Zomato's market reach and customer base, further contributing to its growth.

To maintain its competitive edge in the face of intense competition in the Indian food delivery market, Zomato plans to focus on four key strategies. First, it will continue to expand its food delivery business, targeting a 30% annual growth rate over the next five years. Second, it will leverage its quick commerce platform, Blinkit, to offer a wider range of products and faster delivery times. Third, it will enhance its going-out segment, enabling customers to explore local dining and experiences beyond online orders. Lastly, it will strengthen its B2B supplies arm, Hyperpure, to ensure smooth operations for restaurant partners.

Zomato's commitment to sustainability and ESG initiatives also influences its long-term growth prospects and market reputation. The company's focus on reducing plastic waste, achieving net zero emissions, and addressing hunger and malnutrition through its Feeding India initiative aligns with consumers' growing demand for sustainable practices. According to Statista, 68% of Indian consumers prefer brands that are environmentally responsible. By prioritizing ESG, Zomato can differentiate itself from competitors and tap into this growing market segment, ultimately driving long-term growth and market dominance.


In conclusion, Zomato's ambitious growth plan for its food delivery business is supported by strategic expansion, technological advancements, strategic acquisitions, and a commitment to sustainability. With a targeted annual growth rate of 30% over the next five years, Zomato is poised to maintain its market leadership and continue its impressive growth trajectory. As the Indian food delivery market continues to evolve, Zomato's focus on innovation, customer experience, and responsible business practices will be crucial in driving its success.