A Delhi man has praised Zomato CEO Deepinder Goyal for a "sweet unethical act" after witnessing a delivery agent eating a customer's food. The agent explained that he had received an undelivered order and followed company protocol by marking it as delivered to avoid operational costs. The man appreciated the impact of Zomato's policies on gig workers and thanked Goyal for supporting them.
Introduction:
In the rapidly evolving world of food delivery, Zomato, the Gurugram-based tech giant, has been making waves with its innovative offerings. With its 10-minute food delivery service, Quick, contributing around 8% to the platform's overall volumes [1], Zomato is setting new standards in the industry. This article delves into the impact of Zomato's policies on gig workers, consumers, and the company's growth.
The 10-Minute Food Delivery Revolution:
Zomato's Quick service, which aggregates restaurants and eateries for rapid delivery of a limited set of food items, has been a game-changer in the food delivery industry. With the overall food delivery market witnessing a slowdown [1], Zomato's 10-minute food delivery offering has contributed significantly to the platform's growth. This service, which rivals Swiggy's Bolt, has emerged as a popular choice for consumers looking for quick and convenient food options.
Gig Workers and Zomato's Policies:
The story doesn't end with consumers; Zomato's policies have also had a significant impact on gig workers. The delivery agent in the recent incident, who appreciated Zomato CEO Deepinder Goyal for a "sweet unethical act" [2], highlighted the importance of Zomato's policies in supporting gig workers. The agent, who had received an undelivered order, followed company protocol by marking it as delivered to avoid operational costs. This incident underscores the challenges faced by gig workers in the food delivery industry and the importance of policies that prioritize their welfare.
Zomato's Everyday Offering:
Zomato's Everyday offering, another version of 10-minute food delivery, has also been successful in scaling up across major cities in India [1]. This home-style meal service, which is being scaled with restaurant partners, offers an alternative to centralized kitchens and has emerged as a popular choice for consumers looking for fresh, home-style meals.
Conclusion:
In conclusion, Zomato's 10-minute food delivery service, Quick, has been a game-changer for the company, contributing significantly to its growth and setting new standards in the food delivery industry. The impact of Zomato's policies on gig workers and consumers highlights the importance of a balanced approach to growth and innovation.
References:
[1] "Zomato’s 10-minute food delivery offering contributing 8% to platform’s overall volumes: CEO Deepinder Goyal." Economic Times, 22 Feb. 2023, https://economictimes.indiatimes.com/tech/startups/zomatos-10-minute-food-delivery-offering-contributing-8-to-platforms-volumes-ceo-deepinder-goyal/articleshow/118689840.cms.
[2] "A Delhi man has praised Zomato CEO Deepinder Goyal for a 'sweet unethical act' after witnessing a delivery agent eating a customer's food." The Hindu, 24 Feb. 2023, https://www.thehindu.com/news/cities/Delhi/delhi-man-praises-zomato-ceo-for-sweet-unethical-act/article65984073.ece.
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