Zip, a digital financial services company, has expanded its collaboration with Google Pay by integrating its payment options into Chrome's autofill feature. This allows US shoppers to split purchases into equal installments without switching apps or re-entering payment details, enhancing the checkout experience and broadening reach at critical decision points.
Zip Co Limited (ASX: ZIP), a digital financial services company, has expanded its collaboration with Google Pay by integrating its payment options into Chrome's autofill feature. This integration allows US shoppers to split purchases into equal installments without switching apps or re-entering payment details, enhancing the checkout experience and broadening reach at critical decision points.
The integration aims to make flexible payment options more accessible to consumers by removing steps from the checkout process and reducing friction. By integrating with autofill on Chrome, Zip aims to elevate its presence at a key point of decision, allowing US consumers to manage purchases more confidently. This move also provides a faster, safer, and more empowering checkout experience for shoppers, potentially minimizing cart abandonment during the final step of the buying journey.
Joe Heck, US CEO at Zip, commented, "We're focused on making flexible payments accessible where our customers are already shopping. Expanding our work with Google Pay and integrating with autofill on Chrome removes steps from checkout and gives customers another way to access flexible payment options when they need them."
This rollout reinforces Zip's commitment to simplifying digital payments and expanding access through meaningful technology integrations, especially during moments that shape consumer decisions and financial wellness.
References:
[1] https://www.silicon.co.uk/press-release/zip-us-expands-google-pay-collaboration-with-integration-in-autofill-on-chrome
[2] https://financialpost.com/pmn/business-wire-news-releases-pmn/affirm-expands-work-with-google-pay-integrates-with-autofill-on-chrome
[3] https://www.marketscreener.com/news/affirm-expands-work-with-google-pay-integrates-with-autofill-on-chrome-ce7c51dadb89f721
[4] https://www.businesswire.com/news/home/20250812061151/en/Zip-US-Expands-Google-Pay-Collaboration-with-Integration-in-Autofill-on-Chrome
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