Zillow Preview: A New Pre-Marketing Strategy for Chicago Real Estate
ByAinvest
Wednesday, Mar 25, 2026 12:13 pm ET1min read
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Zillow has introduced Zillow Preview, a pre-marketing program that allows agents to advertise listings before they're entered in the Multiple Listing Service. This move comes amid a turf war in Chicago over early inventory control. While Zillow previously threatened to block listings from its site if they appeared on MRED's private network, the home search giant has yet to enforce its standards in the Chicago market. Zillow Preview offers an extra 10% buyer commission for agents who close deals with a Zillow Preferred Agent representing the buyer.
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