Zillow and Berkshire Hathaway HomeServices Partner to Enhance Agent Capabilities and Boost Listings with Showcase

Zillow and Berkshire Hathaway HomeServices have partnered to provide the US-based members of its network with access to Zillow Showcase, an AI-powered premium listing experience. This will help agents increase exposure for faster sales and offer a unique interactive listing design with prominent agent branding. Agents using Showcase have reported benefits such as winning more listings, increased exposure, and faster sales. The product is continuously evolving with new features like SkyTour, a user-guided view of a home's exterior from above.

Zillow (NASDAQ: ZG) and Berkshire Hathaway HomeServices have announced a strategic partnership to provide U.S.-based agents access to Zillow Showcase, an AI-powered premium listing experience. This collaboration aims to empower agents with advanced tools to differentiate themselves in a competitive market [1].

Zillow Showcase offers enhanced features such as interactive listing design, high-resolution scrolling images, room-by-room organization, and prominent agent branding. Properties listed through Showcase have demonstrated a 2% higher selling price and are more likely to go pending within the first 14 days compared to non-Showcase listings [1]. The platform includes SkyTour functionality, which provides a user-guided view of a home's exterior from above, and a performance analytics dashboard for tracking listing metrics [1].

Berkshire Hathaway HomeServices, with approximately 45,000 real estate professionals and more than 1,400 offices globally, is making Showcase available to its domestic network members. The network completed more than USD$127.7 billion in real estate sales in 2024 [2]. The partnership underscores the brand's commitment to equipping its agents with advanced technology and digital marketing tools [2].

Agents using Showcase have reported benefits such as winning more listings, increased exposure, and faster sales. The platform is continuously evolving, with new features like SkyTour being added regularly [1]. Agents and their clients can view performance dashboards to track in-depth data and analytics, enabling them to make more informed decisions [1].

This partnership highlights the growing importance of digital marketing in the real estate industry, as agents leverage advanced tools to better serve their clients and stand out in a competitive market.

References:
[1] https://www.stocktitan.net/news/ZG/zillow-and-berkshire-hathaway-home-services-team-up-to-empower-cmj539q9ie4h.html
[2] https://www.prnewswire.com/news-releases/zillow-and-berkshire-hathaway-homeservices-team-up-to-empower-agents-supercharge-listings-using-showcase-302539211.html